IBM Watson Campaign Automation vs. Pardot
IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Pardot which is ranked 8th in Marketing Automation with 1 review. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Pardot writes "Technical support has been quick and helpful every time". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Pardot is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation.
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Ranking  | |
Views 1,660 Comparisons 834 Reviews 1 Followers 124 Avg. Rating 7.0 | Views 1,128 Comparisons 602 Reviews 1 Followers 139 Avg. Rating 8.0 |
Top Comparisons | |
 Compared 32% of the time.  Compared 22% of the time.  Compared 17% of the time. | Compared 30% of the time.  Compared 30% of the time.  Compared 11% of the time. |
Also Known As | |
| IBM Marketing Cloud, IBM SilverPop | |
Learn | |
| IBM | Salesforce |
Overview | |
| IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements. | Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability. |
Offer | |
Learn more about IBM Watson Campaign Automation | Learn more about Pardot |
Sample Customers | |
| The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style | Arketi Group |
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