IBM Watson Campaign Automation vs Pardot

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Pardot which is ranked 7th in Marketing Automation with 1 review. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Pardot writes "​Technical support has been quick and helpful every time". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. Pardot is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and Marketo.
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Most Helpful Review
Use IBM Watson Campaign Automation? Share your opinion.
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Jesse Miller
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Quotes From Members Comparing IBM Watson Campaign Automation vs Pardot

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
Pricing and Cost Advice
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​Make sure you do not pay for features that you may not need​.

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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
1,072
Comparisons
938
Reviews
1
Followers
257
Avg. Rating
8.0
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
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Compared 8% of the time.
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Compared 8% of the time.
See more Pardot competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
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Salesforce
  • Vendor 7926 screenshot 1515865127
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleArketi Group
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252,993 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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