IBM Watson Campaign Automation vs. Pardot

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Pardot which is ranked 8th in Marketing Automation with 1 review. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Pardot writes "​Technical support has been quick and helpful every time". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Pardot is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation.
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Most Helpful Review
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Jesse Miller
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Ranking
7th
Views
1,660
Comparisons
834
Reviews
1
Followers
124
Avg. Rating
7.0
8th
Views
1,128
Comparisons
602
Reviews
1
Followers
139
Avg. Rating
8.0
Top Comparisons
Compared 30% of the time.
Compared 30% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Salesforce
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about Pardot
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleArketi Group
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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