IBM Watson Campaign Automation vs Pardot

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Pardot which is ranked 7th in Marketing Automation with 1 review. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Pardot writes "Technical support has been quick and helpful every time". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and HubSpot. Pardot is most compared with Salesforce Marketing Cloud, Autopilot HQ and Marketo.

IBM Watson Campaign Automation

Pardot

18375

IBM Watson Campaign Automation

Based on 1 review.

17917

Pardot

Based on 1 review.

Most Helpful Review

Use IBM Watson Campaign Automation? Share your opinion.

Jesse Miller

Online Media Purchasing and Operations - Recruitment Advertising at a tech services company

Technical support has been quick and helpful every time

It has made email marketing quicker and easier, as we moved away from a clunkier system.

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Quotes From Members Comparing IBM Watson Campaign Automation vs Pardot

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
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Ranking
RANKING	8th out of 29 In Marketing Automation Views 1,227 Comparisons 884 Reviews 1 Followers 220 Avg. Rating 7.0	7th out of 29 In Marketing Automation Views 951 Comparisons 831 Reviews 1 Followers 249 Avg. Rating 8.0
Top Comparisons
Top Comparisons	Salesforce Marketing Cloud vs. IBM Watson Campaign Automation Compared 23% of the time. Oracle Marketing Cloud vs. IBM Watson Campaign Automation Compared 21% of the time. HubSpot vs. IBM Watson Campaign Automation Compared 9% of the time. See more IBM Watson Campaign Automation competitors »	Salesforce Marketing Cloud vs. Pardot Compared 42% of the time. Autopilot HQ vs. Pardot Compared 9% of the time. Marketo vs. Pardot Compared 7% of the time. See more Pardot competitors »

Also Known As
Also Known As	IBM Marketing Cloud, IBM SilverPop
Website/Video
Website/Video	IBM	Salesforce
Overview
Overview	IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.	Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
OFFER
Learn more about IBM Watson Campaign Automation Learn More	Learn more about Pardot Learn More
Sample Customers
Sample Customers	The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style	Arketi Group

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