We performed a comparison between IBM Watson Campaign Automation and Pardot based on real PeerSpot user reviews.
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IBM Watson Campaign Automation is ranked 13th in Marketing Automation while Pardot is ranked 6th in Marketing Automation with 8 reviews. IBM Watson Campaign Automation is rated 7.0, while Pardot is rated 7.8. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". IBM Watson Campaign Automation is most compared with HubSpot Marketing Hub and Salesforce Marketing Cloud, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub.
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