Compare IBM Watson Campaign Automation vs. Pardot

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Pardot which is ranked 6th in Marketing Automation with 1 review. IBM Watson Campaign Automation is rated 0, while Pardot is rated 8.0. On the other hand, the top reviewer of Pardot writes "​Technical support has been quick and helpful every time". IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua, whereas Pardot is most compared with SAP Marketing Cloud, Oracle Eloqua and Salesforce Marketing Cloud.
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IBM Watson Campaign Automation Logo
2,021 views|910 comparisons
Pardot Logo
1,356 views|542 comparisons
Most Helpful Review
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Jesse Miller
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Ranking
9th
Views
2,021
Comparisons
910
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
6th
Views
1,356
Comparisons
542
Reviews
1
Average Words per Review
210
Avg. Rating
8.0
Top Comparisons
Compared 33% of the time.
Compared 30% of the time.
Compared 13% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Salesforce
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Offer
Learn more about IBM Watson Campaign Automation
Learn more about Pardot
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleArketi Group
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