Compare IBM Watson Campaign Automation vs. Pardot

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IBM Watson Campaign Automation Logo
512 views|411 comparisons
Pardot Logo
515 views|373 comparisons
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Pricing and Cost Advice
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"We pay about $4000 a month."

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Top Answer: It's easy to create email templates and landing pages.
Top Answer: The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point. We pay about $4000 a month. There are… more »
Top Answer: The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence… more »
Ranking
9th
Views
512
Comparisons
411
Reviews
0
Average Words per Review
0
Rating
N/A
5th
Views
515
Comparisons
373
Reviews
2
Average Words per Review
579
Rating
7.5
Popular Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
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Learn more about IBM Watson Campaign Automation
Learn more about Pardot
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Arketi Group
Top Industries
VISITORS READING REVIEWS
Computer Software Company37%
Comms Service Provider13%
Retailer6%
Construction Company6%
VISITORS READING REVIEWS
Computer Software Company57%
Comms Service Provider15%
Media Company6%
Retailer4%
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: May 2021.
511,607 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Pardot is ranked 5th in Marketing Automation with 2 reviews. IBM Watson Campaign Automation is rated 0.0, while Pardot is rated 7.6. On the other hand, the top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Marketo and Oracle Eloqua, whereas Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud, Marketo and Salesforce Marketing Cloud.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.