IBM Watson Campaign Automation vs. Percolate

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Percolate which is ranked 1st in Marketing Resource Management with 1 review. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". The top reviewer of Percolate writes "‚ÄčInstead of operating in silos and not knowing what other teammates are working on, we are able to collaborate and maximize our initiatives". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and HubSpot. Percolate is most compared with Salesfusion, HubSpot and Marketo.
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Quotes From Members Comparing IBM Watson Campaign Automation vs. Percolate

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Ranking
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1,567
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839
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1
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121
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7.0
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693
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203
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1
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90
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8.0
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0
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1
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5.0
Top Comparisons
See more IBM Watson Campaign Automation competitors »
Compared 33% of the time.
Compared 14% of the time.
Compared 13% of the time.
See more Percolate competitors »
Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Percolate
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Percolate is a leading CMP purpose-built to alleviate some of the most pressing challenges facing global marketing organizations today.
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Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleGE, Chobani, MasterCard, Amtrak, Freshpet, Unilever, Boost Mobile, Visa, Western Digital, U.S. Cellular, CA Techniologies, Aloha, Hibbett Sports
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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