IBM Watson Campaign Automation vs Right On Interactive

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs Right On Interactive which is ranked 21st in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, Oracle Marketing Cloud and HubSpot. Right On Interactive is most compared with Autopilot HQ, WebEngage and Iterable.
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Quotes From Members Comparing IBM Watson Campaign Automation vs Right On Interactive

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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Ranking
RANKING
Views
1,227
Comparisons
884
Reviews
1
Followers
220
Avg. Rating
7.0
Views
158
Comparisons
128
Reviews
0
Followers
192
Avg. Rating
N/A
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
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Compared 16% of the time.
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Compared 12% of the time.
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Compared 10% of the time.
See more Right On Interactive competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1524637054
Right On Interactive
  • Vendor 7894 screenshot 1524946555
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Right On Interactive offers a cloud-based solution that focuses on email marketing, automation, and lifecycle marketing. Right On Interactive's four core values are engaged relationships, excellence, initiative, and integrity. Right On Interactive differentiates itself because of its focus on lifecycle marketing automation. By focusing on the concept of Lifecycle marketing, Right On Interactive is able to help B2C and B2B customers alike create engaged relationships with prospects and existing clients. Their campaign management features ensure that businesses have the tools necessary to reply to inquiries in a timely manner, nurture leads, and create loyal customers. Lead and customer scoring allows sales representatives to segment prospects and prioritize potential leads. Multi-channel marketing speeds up the buying process and increases opportunities for consumers to interact with the business. ROI Customer Lifecycle Marketing provides comprehensive reporting and analysis to ensure successful campaign performance. BlueLock needed a reliable and intuitive infrastructure for customer lifecycle marketing that also ensured the security and protection of all its information. Through Right On Interactive, BlueLock enjoyed 99.99 percent real-time access to information, greater marketing ROI and was able to integrate their data with HP Blade, PCI Compliance, and other 3rd party resources.
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Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleWiden Enterprises, Wild Birds Unlimited, Delta Faucet, Carrier

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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