Compare IBM Watson Campaign Automation vs. Right On Interactive

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Right On Interactive which is ranked 30th in Marketing Automation. IBM Watson Campaign Automation is rated 0, while Right On Interactive is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua, whereas Right On Interactive is most compared with .
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Ranking
9th
Views
2,021
Comparisons
910
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
30th
Views
172
Comparisons
6
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
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Also Known As
IBM Marketing Cloud, IBM SilverPop
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IBM
Right On Interactive
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.Right On Interactive offers a cloud-based solution that focuses on email marketing, automation, and lifecycle marketing. Right On Interactive's four core values are engaged relationships, excellence, initiative, and integrity. Right On Interactive differentiates itself because of its focus on lifecycle marketing automation. By focusing on the concept of Lifecycle marketing, Right On Interactive is able to help B2C and B2B customers alike create engaged relationships with prospects and existing clients. Their campaign management features ensure that businesses have the tools necessary to reply to inquiries in a timely manner, nurture leads, and create loyal customers. Lead and customer scoring allows sales representatives to segment prospects and prioritize potential leads. Multi-channel marketing speeds up the buying process and increases opportunities for consumers to interact with the business. ROI Customer Lifecycle Marketing provides comprehensive reporting and analysis to ensure successful campaign performance. BlueLock needed a reliable and intuitive infrastructure for customer lifecycle marketing that also ensured the security and protection of all its information. Through Right On Interactive, BlueLock enjoyed 99.99 percent real-time access to information, greater marketing ROI and was able to integrate their data with HP Blade, PCI Compliance, and other 3rd party resources.
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Learn more about IBM Watson Campaign Automation
Learn more about Right On Interactive
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleWiden Enterprises, Wild Birds Unlimited, Delta Faucet, Carrier
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