IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions.
Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels.
Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.
The Sailthru Customer Retention Cloud℠ helps the world’s most innovative retailers and digital publishers build deeper and longer lasting relationships with their customers. Sailthru-powered email, web, and mobile experiences drive higher revenue, improve customer lifetime value and eliminate churn. If you’re a marketer who believes in the promise of 1:1 marketing, cares deeply about unified and synchronized customer experiences, and wants to build better customer relationships, you’ve come to the right place. Learn more about what the Customer Retention Cloud can do for you.
540,884 professionals have used our research since 2012.
IBM Watson Campaign Automation is ranked 11th in Marketing Automation while Sailthru is ranked 27th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while Sailthru is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Oracle Eloqua, whereas Sailthru is most compared with .
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post
reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference
with LinkedIn, and personal follow-up with the reviewer when necessary.