IBM Watson Campaign Automation vs. Sales Engine

IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs Sales Engine which is ranked 28th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. Sales Engine is most compared with .
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Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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310,623 professionals have used our research since 2012.
Ranking
7th
Views
1,660
Comparisons
834
Reviews
1
Followers
124
Avg. Rating
7.0
28th
Views
121
Comparisons
14
Reviews
0
Followers
89
Avg. Rating
N/A
Top Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPopManticore
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IBM
Sales Engine
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

Our Manticore Marketing Automation platform helps you:

  • Generate more leads by allowing you to execute, measure and optimize multiple online campaigns simultaneously
  • Communicate with prospects and leads based on their buying persona, buying phase and preferences
  • Use relevant content to increase prospects' sales-readiness
Offer
Learn more about IBM Watson Campaign Automation
Learn more about Sales Engine
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StylePerfect Commerce, Valin, Independence Rehab, InfoSec Inc., Solarus, DataMotion
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation.
310,623 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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