Compare IBM Watson Campaign Automation vs. SAP Marketing Cloud

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while SAP Marketing Cloud which is ranked 8th in Marketing Automation. IBM Watson Campaign Automation is rated 0, while SAP Marketing Cloud is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and HubSpot.
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Ranking
9th
Views
2,021
Comparisons
910
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
8th
Views
2,464
Comparisons
1,791
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 18% of the time.
Compared 13% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopSAP Hybris Marketing Cloud
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IBM
SAP
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about SAP Marketing Cloud
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StylePT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
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