IBM Watson Campaign Automation vs. SAP Marketing Cloud Comparison

Ranking
9th out of 36 in Marketing Automation Views 2,021 Comparisons 910 Reviews 0 Average Words per Review 0 Avg. Rating N/A	8th out of 36 in Marketing Automation Views 2,464 Comparisons 1,791 Reviews 0 Average Words per Review 0 Avg. Rating N/A

Top Comparisons
HubSpot vs. IBM Watson Campaign Automation Compared 26% of the time. Salesforce Marketing Cloud vs. IBM Watson Campaign Automation Compared 25% of the time. Oracle Eloqua vs. IBM Watson Campaign Automation Compared 16% of the time. See more IBM Watson Campaign Automation competitors » + Add more products to compare	Salesforce Marketing Cloud vs. SAP Marketing Cloud Compared 33% of the time. Marketo vs. SAP Marketing Cloud Compared 18% of the time. HubSpot vs. SAP Marketing Cloud Compared 13% of the time. See more SAP Marketing Cloud competitors » + Add more products to compare
Also Known As
IBM Marketing Cloud, IBM SilverPop	SAP Hybris Marketing Cloud
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IBM	SAP
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.	SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Offer
Learn more about IBM Watson Campaign Automation Learn More	Learn more about SAP Marketing Cloud Learn More
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style	PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

Compare IBM Watson Campaign Automation vs. SAP Marketing Cloud