IBM Watson Campaign Automation vs. SAP Marketing Cloud

As of February 2019, IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs SAP Marketing Cloud which is ranked 9th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and Oracle Eloqua.

IBM Watson Campaign Automation

SAP Marketing Cloud

IBM Watson Campaign Automation

Read 1 IBM Watson Campaign Automation review.

1,728 views|862 comparisons

SAP Marketing Cloud

1,787 views|1,343 comparisons

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Quotes From Members

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Ranking
7th out of 34 in Marketing Automation Views 1,728 Comparisons 862 Reviews 1 Followers 136 Avg. Rating 7.0	9th out of 34 in Marketing Automation Views 1,787 Comparisons 1,343 Reviews 0 Followers 148 Avg. Rating N/A
Top Comparisons
Salesforce Marketing Cloud vs. IBM Watson Campaign Automation Compared 30% of the time. HubSpot vs. IBM Watson Campaign Automation Compared 24% of the time. Oracle Eloqua vs. IBM Watson Campaign Automation Compared 16% of the time. See more IBM Watson Campaign Automation competitors » + Add more products to compare	Salesforce Marketing Cloud vs. SAP Marketing Cloud Compared 39% of the time. Marketo vs. SAP Marketing Cloud Compared 16% of the time. Oracle Eloqua vs. SAP Marketing Cloud Compared 14% of the time. See more SAP Marketing Cloud competitors » + Add more products to compare
Also Known As
IBM Marketing Cloud, IBM SilverPop	SAP Hybris Marketing Cloud
Learn
IBM	SAP
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.	SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Offer
Learn more about IBM Watson Campaign Automation Learn More	Learn more about SAP Marketing Cloud Learn More
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style	PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.

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Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.

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316,473 professionals have used our research since 2012.

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