IBM Watson Campaign Automation vs. SAP Marketing Cloud

As of February 2019, IBM Watson Campaign Automation is ranked 7th in Marketing Automation with 1 review vs SAP Marketing Cloud which is ranked 9th in Marketing Automation. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Oracle Eloqua. SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and Oracle Eloqua.
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Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
316,473 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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316,473 professionals have used our research since 2012.
Ranking
7th
Views
1,728
Comparisons
862
Reviews
1
Followers
136
Avg. Rating
7.0
9th
Views
1,787
Comparisons
1,343
Reviews
0
Followers
148
Avg. Rating
N/A
Top Comparisons
Compared 16% of the time.
Compared 14% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopSAP Hybris Marketing Cloud
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IBM
SAP
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about SAP Marketing Cloud
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StylePT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Find out what your peers are saying about HubSpot, Salesforce, Adobe and others in Marketing Automation. Updated: January 2019.
316,473 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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