Compare IBM Watson Campaign Automation vs. SAP Marketing Cloud
Ranking  | |
Views 725 Comparisons 571 Reviews 0 Average Words per Review 0 Rating N/A | Views 2,204 Comparisons 1,885 Reviews 0 Average Words per Review 0 Rating N/A |
 Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: January 2021. 457,209 professionals have used our research since 2012. | |
Popular Comparisons | |
 Compared 49% of the time.  Compared 22% of the time.  Compared 17% of the time.  Compared 12% of the time. | Compared 37% of the time. Compared 17% of the time. Compared 15% of the time.  Compared 9% of the time. Compared 7% of the time. |
Also Known As | |
| IBM Marketing Cloud, IBM SilverPop | SAP Hybris Marketing Cloud |
Learn | |
| IBM | SAP |
Overview | |
| IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements. | SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities. |
Offer | |
Learn more about IBM Watson Campaign Automation | Learn more about SAP Marketing Cloud |
Sample Customers | |
| The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style | PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc. |
Top Industries | |
No Data Available | Computer Software Company45% Comms Service Provider18% Healthcare Company7% Retailer6% |
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: January 2021.
457,209 professionals have used our research since 2012.
IBM Watson Campaign Automation is ranked 7th in Marketing Automation while SAP Marketing Cloud is ranked 6th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while SAP Marketing Cloud is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Marketo and Oracle Eloqua, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Marketo, SAP CRM and Oracle Eloqua.
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