Compare IBM Watson Campaign Automation vs. SAS Marketing Automation

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while SAS Marketing Automation which is ranked 11th in Marketing Automation. IBM Watson Campaign Automation is rated 0, while SAS Marketing Automation is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with HubSpot, Salesforce Marketing Cloud and Oracle Eloqua, whereas SAS Marketing Automation is most compared with HCL Campaign, SAP CRM and SAP Marketing Cloud.
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Ranking
9th
Views
2,021
Comparisons
910
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
11th
Views
1,128
Comparisons
400
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 15% of the time.
Also Known As
IBM Marketing Cloud, IBM SilverPopSAS Campaign Management
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

SAS Marketing Automation lets you get more campaigns out the door in an automated, trackable and highly repeatable fashion. You can quickly define target segments, prioritize selection rules, select communication channels, schedule and execute campaigns, analyze campaign results and easily make adjustments to improve future campaign performance.

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Learn more about IBM Watson Campaign Automation
Learn more about SAS Marketing Automation
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleStaples
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