IBM Watson Campaign Automation vs SmarterHQ

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs SmarterHQ which is ranked 16th in Marketing Automation with 0 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. SmarterHQ is most compared with Bluecore, Iterable and Act-On Software.
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Quotes From Members Comparing IBM Watson Campaign Automation vs SmarterHQ

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
495
Comparisons
369
Reviews
0
Followers
209
Avg. Rating
N/A
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
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Compared 8% of the time.
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Compared 5% of the time.
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Compared 5% of the time.
See more SmarterHQ competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1514653938
SmarterHQ
  • Vendor 29547 screenshot 1514656180
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.SmarterHQ makes it easy for brands to automate web and email personalization. Our personalization engine analyzes online and offline activity to respond to individual customers with personalized content. We work with some of the world’s largest brands – such as Eddie Bauer, eBags, Chico’s, and Finish Line to drive phenomenal business results. We’ve been recognized by Forbes as technology to push e-commerce into a new era of personalization and Forrester's Total Economic Impact study to deliver 667% in ROI.
Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleFinish Line, Golfsmith, Value City Furniture, Boston Proper
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Find out what your peers are saying about HubSpot, Marketo, Salesforce and others in Marketing Automation.
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254,138 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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