Compared 26% of the time.
Compared 21% of the time.
See more IBM Watson Campaign Automation competitors »
Compared 12% of the time.
Compared 18% of the time.
Compared 16% of the time.
See more WebEngage competitors »
Compared 15% of the time.
Also Known As
|Also Known As||IBM Marketing Cloud, IBM SilverPop|
|Overview||IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.||WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle. It allows businesses to connect with users through the following channels - Web Messages (notification, survey and feedback), In-App Messages, Push Notifications, Emails and Text Messages. WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using a client's website and/or mobile app. Moreover, one can ‘segment’ the users based on their behavior, and engage with them via multiple channels. In a nutshell, WebEngage automates user engagement and helps businesses retain and grow their user base. In laymen terms, it allows them to acquire and retain customers. Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain and Grow’.|
Learn more about IBM Watson Campaign Automation
Learn more about WebEngage
|Sample Customers||The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style||eBay, lynda.com, SOUQ.COM, SendGrid, Pfizer, Avaya, Mtv, Pluralsight, Flipkart|