IBM Watson Campaign Automation vs WebEngage

IBM Watson Campaign Automation is ranked 8th in Marketing Automation with 1 review vs WebEngage which is ranked 12th in Marketing Automation with 0 reviews. The top reviewer of IBM Watson Campaign Automation writes "Valuable features include creating and using defined templates. I would like to see reporting capabilities and graphing reports". IBM Watson Campaign Automation is most compared with Oracle Marketing Cloud, Act-On Software and Salesforce Marketing Cloud. WebEngage is most compared with CA Service Desk Manager, UserVoice and Zendesk.
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IBM Watson Campaign Automation
WebEngage
18375
28956
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Quotes From Members Comparing IBM Watson Campaign Automation vs WebEngage

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
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Ranking
RANKING
Views
1,202
Comparisons
910
Reviews
1
Followers
233
Avg. Rating
7.0
Views
486
Comparisons
348
Reviews
0
Followers
324
Avg. Rating
N/A
Top Comparisons
Top ComparisonsSee more IBM Watson Campaign Automation competitors »
Uservoice
Compared 3% of the time.
Zendesk logo
Compared 3% of the time.
See more WebEngage competitors »
Also Known As
Also Known AsIBM Marketing Cloud, IBM SilverPop
Website/Video
Website/VideoIBM
  • Vendor 7400 screenshot 1514653938
WebEngage
  • Vendor 28912 screenshot 1514655211
OverviewQuestionmark icon
OverviewIBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.WebEngage is a multi-channel user engagement platform which automates communication across users' life-cycle. It allows businesses to connect with users through the following channels - Web Messages (notification, survey and feedback), In-App Messages, Push Notifications, Emails and Text Messages. WebEngage builds enriched user profiles for every single user (registered, as well as anonymous) using a client's website and/or mobile app. Moreover, one can ‘segment’ the users based on their behavior, and engage with them via multiple channels. In a nutshell, WebEngage automates user engagement and helps businesses retain and grow their user base. In laymen terms, it allows them to acquire and retain customers. Going steady on the mission to humanize all of the world's websites and mobile apps, we are assisting thousands of customers in 50+ countries. From enterprises like eBay, Lynda, Sendgrid, Snapdeal, MakeMyTrip, Avaya, Souq, etc. to thousands of startups worldwide, we are helping them ‘Engage, Retain and Grow’.
Sample Customers
Sample CustomersThe King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleeBay, lynda.com, SOUQ.COM, SendGrid, Pfizer, Avaya, Mtv, Pluralsight, Flipkart
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252,837 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

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