Compare IBM Watson Campaign Automation vs. Zeta Marketing Platform

IBM Watson Campaign Automation is ranked 6th in Marketing Automation while Zeta Marketing Platform is ranked 22nd in Marketing Automation. IBM Watson Campaign Automation is rated 0, while Zeta Marketing Platform is rated 0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot and Marketo, whereas Zeta Marketing Platform is most compared with Greenwave Systems AXON Platform for Analytics.
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Ranking
6th
Views
995
Comparisons
757
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
22nd
Views
166
Comparisons
116
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
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Also Known As
IBM Marketing Cloud, IBM SilverPopBoomtrain
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IBM
Zeta Global
Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

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Learn more about IBM Watson Campaign Automation
Learn more about Zeta Marketing Platform
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper StyleForbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
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