Compare IBM Watson Campaign Automation vs. Zeta Marketing Platform

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Ranking
9th
Views
601
Comparisons
471
Reviews
0
Average Words per Review
0
Rating
N/A
19th
Views
144
Comparisons
102
Reviews
0
Average Words per Review
0
Rating
N/A
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: April 2021.
475,291 professionals have used our research since 2012.
Popular Comparisons
Also Known As
IBM Marketing Cloud, IBM SilverPop
Boomtrain
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Overview
IBM Watson Campaign Automation, formerly IBM Marketing Cloud, is a sophisticated and highly scalable SaaS-based cross channel digital marketing platform providing digital marketers the ability to implement and manage email, mobile, social and lead management campaign processes. It powers the delivery of exceptional experiences for customers across the entire buyer journey by leveraging customer data, providing analytical insights and automating cross-channel interactions. Digital marketers have the ability to understand and leverage real-time customer behaviors from a variety of sources to inform and promote personalized interactions. Through the solution marketers can create a single customer identity, understand channel preferences and deliver a consistent customer experience across channels. Pricing models vary based on the size and complexity of the deployment, and scales based on the number of customer records and/or volume of messages. A range of packaged editions are available to facilitate the matching of product capabilities to organizational requirements.

The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

Offer
Learn more about IBM Watson Campaign Automation
Learn more about Zeta Marketing Platform
Sample Customers
The King Arthur Flour, Stonyfield, InsideOut Development, Moosejaw, Big Scary Cranium, Paper Style
Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
Top Industries
VISITORS READING REVIEWS
Computer Software Company30%
Comms Service Provider13%
Manufacturing Company6%
Healthcare Company6%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, Oracle and others in Marketing Automation. Updated: April 2021.
475,291 professionals have used our research since 2012.

IBM Watson Campaign Automation is ranked 9th in Marketing Automation while Zeta Marketing Platform is ranked 19th in Marketing Automation. IBM Watson Campaign Automation is rated 0.0, while Zeta Marketing Platform is rated 0.0. On the other hand, IBM Watson Campaign Automation is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, Oracle Eloqua and Marketo, whereas Zeta Marketing Platform is most compared with .

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.