IBM Watson Real-Time Personalization vs SDL Tridion DX comparison

Watson Real-Time Personalization helps digital marketers improve customer experience and makes personalization easier by learning through each interaction and delivering the right content to each visitor in the context of their previous interactions with the brand.

Combining the best of Web Content Management (WCM) and Structured Content Management (CCMS) with translation technology, SDL Tridion DX uniquely integrates SDL Tridion Sites, rebranded from SDL Web and, SDL Tridion Docs, rebranded from SDL Knowledge Center, to define digital experiences on a global scale.

SDL Tridion DX enables content publishing for all audiences no matter what location, language or touchpoint, supported by artificial intelligence and machine learning. Both marketing and in-depth product content can be created, managed and delivered to eliminate the disconnects that characterize digital experiences today, to build brand equity across the entire customer journey.