We performed a comparison between IMImobile IMIcampaign and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation."IMIcampaign's best features are bulk upload and send and the ease of adding customers."
"The Journey Builder and the Email Studio features are most valuable."
"The most valuable part of the solution are the selling features."
"It is a great solution. I like its stability, scalability, and performance."
"It is straightforward to set up."
"This is a very powerful and scalable solution."
"I like the user interface it has a nice look and feel."
"It's a software-as-a-service solution. Everything is managed centrally from the cloud. As far as I can tell, installation is relatively simple."
"The tool's most valuable feature is its automation. We can integrate data with the Salesforce hub. Its Einstein feature tells us whether our campaigns are on the right track. It also helps with ideas."
"IMIcampaign's ability to deliver to other countries could be improved."
"The majority of my clients are happy, but when it comes to the CDP of Salesforce, the client gets confused. They have no clue that Salesforce has a CDP platform too. If my clients want to go ahead with the same vendor, Salesforce, they get confused about the different marketing suites which are available. There is no clear marketing done for the suites available for the clients, this is where the client is facing the real challenges."
"There is a lot of room for improvement in Salesforce Marketing Cloud's dashboards and the visualization of information in each journey."
"Clarity around new features could be improved when they are released."
"The encryption and decryption have room for improvement."
"User management could be better."
"Salesforce Marketing Cloud could improve by having more graphical options because a lot of tables are now only numbers and percentages and data. I prefer graphs, lines, and pie charts. I know there are ways to receive this from Salesforce Marketing Cloud. It doesn't play a huge role in my daily work to invest the time to figure it out. I feel that it would be time wasted. They could make the graphical options easier to find and use in the future."
"Salesforce Marketing Cloud should include more point-and-click functionality."
"There could be easier tools to configure the product and to create landing pages to better handle large data sets."
IMImobile IMIcampaign is ranked 10th in Marketing Automation with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 50 reviews. IMImobile IMIcampaign is rated 8.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of IMImobile IMIcampaign writes "Great bulk upload and two-way SMS". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". IMImobile IMIcampaign is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
