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Infor Interaction Advisor vs Marketo comparison

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Infor Interaction Advisor

39 views|30 comparisons
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Marketo

Read 17 Marketo reviews
1,634 views|1,301 comparisons
94% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Management
April 2024
Executive Summary

We performed a comparison between Infor Interaction Advisor and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
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767,847 professionals have used our research since 2012.
Featured Review
Use Infor Interaction Advisor?
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    21st
    out of 30 in Marketing Management
    Views
    39
    Comparisons
    30
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    5th
    out of 30 in Marketing Management
    Views
    1,634
    Comparisons
    1,301
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Learn More
    Infor
    Adobe
    Overview

    Infor Interaction Advisor is a real-time decision making application that identifies the next best and most relevant marketing campaign to present at any integrated customer touch point. With this easy-to-use application, you can maximize your customer experience management efforts with the highest impact message or offer.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    Texas Chicken & Burgers, Kempinski Hotels, Astra Life
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    No Data Available
    REVIEWERS
    Small Business47%
    Midsize Enterprise26%
    Large Enterprise26%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Management
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
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    767,847 professionals have used our research since 2012.

    Infor Interaction Advisor is ranked 21st in Marketing Management while Marketo is ranked 5th in Marketing Management with 17 reviews. Infor Interaction Advisor is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Infor Interaction Advisor is most compared with , whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.