Infor Marketing Resource Management vs Teradata Customer Interaction Manager comparison

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Also Known As
Infor MRM, Infor Orbis, Orbis, Orbis Global
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Overview

Infor Marketing Resource Management (MRM) is a scalable, easy-to-use solution used by marketing departments worldwide. The solution allows you to coordinate all your marketing activities—including omni-channel and direct campaigns—with comprehensive tools for digital asset management, resource management, project management, budget and cost tracking, creative approval processing, capacity planning, and analytics.

Teradata Customer Interaction Manager (CIM) is a comprehensive solution designed to enhance customer interactions and drive personalized marketing campaigns. Its primary use case is to enable organizations to deliver targeted and relevant messages to their customers across various channels.

The most valuable functionality of Teradata CIM is its ability to collect and analyze customer data from multiple sources, such as transactional systems, social media, and call center interactions. This data is then used to create a unified customer profile, allowing organizations to gain a holistic view of their customer's preferences, behaviors, and needs.

With this valuable insight, organizations can create highly personalized and targeted marketing campaigns. Teradata CIM provides advanced segmentation capabilities, allowing marketers to divide their customer base into specific groups based on various criteria. This enables them to tailor messages and offers to each segment, increasing the likelihood of customer engagement and conversion.

Teradata CIM also offers real-time decision-making capabilities, enabling organizations to deliver personalized messages at the right time and through the right channel. This helps organizations to optimize customer interactions and improve customer satisfaction.

Sample Customers
Navy Federal Credit Union, Quality Solutions Inc.
St.George Bank

Infor Marketing Resource Management is ranked 11th in Marketing Resource Management while Teradata Customer Interaction Manager is ranked 7th in Customer Experience Management. Infor Marketing Resource Management is rated 0.0, while Teradata Customer Interaction Manager is rated 0.0. On the other hand, Infor Marketing Resource Management is most compared with , whereas Teradata Customer Interaction Manager is most compared with HCL Campaign, Marketo and Cisco Webex Experience Management.

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