Informatica Relate 360 vs SAP Hybris PCM comparison

Designed to run natively on Hadoop, Informatica MDM – Relate 360 helps organizations link business-critical master data about customers, products, suppliers, and more to behavioral, transactional, and interaction data. Out of billions of records representing millions of people, it can identify customers, their households, and their social relationships. By layering demographic, geographic, and psychographic data on top of those associations, organizations can uncover an intimate 360-degree social view of customers that serves as the data management foundation to support digital transformation.

Hybris PCM provides a collaborative environment for product managers, pricers and marketers to develop and publish rich customer experiences. It lets you achieve this at the speed of business - in hours, not days or weeks. With all your business and product content in one place, you can provide a seamless omni-channel experience for customers and bring new products to market rapidly and easily.