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Information Builders WebFOCUS vs Zeta Marketing Platform comparison

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Buyer's Guide
Predictive Analytics
April 2024
Executive Summary

We performed a comparison between Information Builders WebFOCUS and Zeta Marketing Platform based on real PeerSpot user reviews.

Find out what your peers are saying about Alteryx, RapidMiner, SAP and others in Predictive Analytics.
To learn more, read our detailed Predictive Analytics Report (Updated: April 2024).
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767,847 professionals have used our research since 2012.
Featured Review
Anonymous User
A versatile choice for organizations with various reporting and analytics needs
Our primary focus is on handling large amounts of summary data, and in that regard, WebFOCUS serves us well. Having used it extensively for many... Read more →
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Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I would rate the pricing a five out of ten, with ten being expensive."

    • More Information Builders WebFOCUS Pricing and Cost Advice →

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    Questions from the Community
    What is your experience regarding pricing and costs for Information Build...
    Top Answer:I would rate the pricing a five out of ten, with ten being expensive.
    Read all 5 answers   →
    What needs improvement with Information Builders WebFOCUS?
    Top Answer:Documentation could definitely be improved.
    Read all 14 answers   →
    What is your primary use case for Information Builders WebFOCUS?
    Top Answer:I use it for supplying and developing business intelligence (BI) solutions, data management and reporting applications, and for the development of complete web-based applications. It's a versatile and… more »
    Read all 14 answers   →
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    Earn 20 points

    Ranking
    6th
    out of 35 in Predictive Analytics
    Views
    145
    Comparisons
    116
    Reviews
    3
    Average Words per Review
    687
    Rating
    8.3
    13th
    out of 35 in Predictive Analytics
    Views
    87
    Comparisons
    76
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    WebFOCUS
    Boomtrain
    Learn More
    Information Builders
    Zeta Global
    Overview

    WebFOCUS is a strategic enterprise business intelligence (BI) and analytics platform that enables any executive, manager, analyst, employee, partner, or customer to execute smarter business from trusted data. The platform includes cutting-edge capabilities that provide organizations with everything they need to turn data into insight, and insight into impact.

    The Zeta Marketing Platform provides a real-time view of prospects and customers, leveraging AI to create personalization in every channel at unparalleled depth and scale.

    Sample Customers
    Ace Hardware, AutoZone, Fred Hutch, MasterCard, OFS Brands, PostFinance, Real D, Yellow Pages, ABC Financial, AcuSport, BBVA, Babcock
    Forbes, Condenast, CBS Interactive, Bark & Co Customer Case Study
    Top Industries
    REVIEWERS
    Government62%
    Insurance Company15%
    Manufacturing Company8%
    Logistics Company8%
    VISITORS READING REVIEWS
    Financial Services Firm20%
    Computer Software Company11%
    Insurance Company9%
    Manufacturing Company9%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm14%
    Retailer11%
    Construction Company9%
    Company Size
    REVIEWERS
    Small Business19%
    Midsize Enterprise14%
    Large Enterprise67%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise10%
    Large Enterprise75%
    VISITORS READING REVIEWS
    Small Business31%
    Midsize Enterprise7%
    Large Enterprise62%
    Buyer's Guide
    Predictive Analytics
    April 2024
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    Find out what your peers are saying about Alteryx, RapidMiner, SAP and others in Predictive Analytics. Updated: April 2024.
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    767,847 professionals have used our research since 2012.

    Information Builders WebFOCUS is ranked 6th in Predictive Analytics with 18 reviews while Zeta Marketing Platform is ranked 13th in Predictive Analytics. Information Builders WebFOCUS is rated 8.8, while Zeta Marketing Platform is rated 0.0. The top reviewer of Information Builders WebFOCUS writes "A flexible mainframe product with unique file features and a rock solid scheduling feature". On the other hand, Information Builders WebFOCUS is most compared with Microsoft Power BI, Tableau, SAP BusinessObjects Business Intelligence Platform, Alteryx and TIBCO Spotfire, whereas Zeta Marketing Platform is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub and Klaviyo.

    See our list of best Predictive Analytics vendors.

    We monitor all Predictive Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.