InsightSquared vs Interana comparison

InsightSquared is a Salesforce Analytics product for small- and midsized- businesses (SMBs). InsightSquared's business intelligence solution provides analytics tailored specifically to aide with sales, marketing, finances, staffing, and support services. InsightSquaredsales tools (with Salesforce integration) allow for objective performance analysis and predictions based on data, not intuition. You can forecast closed deals based on the win rates of specific employees, identify high-opportunity leads, and compare forecasts to historical sales averages. Pipeline management tools allow for the view of user-defined pipeline stages and lead progress. You can even identify your most efficient reps for each stage of the process for data-driven sales coaching. InsightSquared marketing tools help you analyze campaigns, leads generated, track sourced deal conversion rates, align with sales objectives, and identify times and methods of highest traffic and conversion rates. InsightSquared finance tools integrate with Quickbooks and cleanly display all historical data for the quick identification of trends. Drill-down, customer-based analysis not possible with Quickbooks alone and centralized company-wide reporting make accountants more productive and powerful. Staffing analytics from InsightSquared helps out HR. Job order management, candidate source analysis, and placement history analysis all allow you to better track prospective hires and their potential. Activity dashboards and data-driven coaching tools allow you to manage and better monitor the progress of your current employees. InsightSquare support analytics allow specific drill-down into problem accounts and customers, trends in time of day, time until resolution, rep success, and aggregated case management.

Interana empowers everyone in digital businesses, from product, UX, growth and marketing to editorial, sales and support with intuitive visual exploration of behavior in event data.

Best of all, it works directly on raw data – so you get answers to new questions right away – even those requiring new flows, metrics or segmentation. No heavy ETL, data wrangling, re-processing, or help needed from your data team. No limitation to dimensions and perspectives others defined for you.