Interana vs Verix Limelight comparison

Interana empowers everyone in digital businesses, from product, UX, growth and marketing to editorial, sales and support with intuitive visual exploration of behavior in event data.

Best of all, it works directly on raw data – so you get answers to new questions right away – even those requiring new flows, metrics or segmentation. No heavy ETL, data wrangling, re-processing, or help needed from your data team. No limitation to dimensions and perspectives others defined for you.

Verix Limelight harnesses the power of data science and advanced analytics to drive performance across commercial organization’s business processes. Through analysis of a wide variety of data with embedded business logic, Limelight powers your business decisions in a continuous and consistent manner.

Verix Limelight offers pre-packaged use cases for life sciences commercial operations – sales, managed access and marketing professionals, to automate and optimize day to day processes. Limelight’s use cases are implemented on top of Verix’s robust Data Intelligence Foundation, a ML enabled commercial DataMart that holds hundreds of historical, factual, and predictive attributes about every HCP/account in your therapeutic universe.