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Iterable vs Marketo comparison

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Iterable Logo

Iterable

312 views|193 comparisons
Adobe Logo

Marketo

Read 17 Marketo reviews
2,977 views|2,384 comparisons
94% willing to recommend
Comparison Buyer's Guide
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Buyer's Guide
Marketing Automation
April 2024
Executive Summary

We performed a comparison between Iterable and Marketo based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
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767,667 professionals have used our research since 2012.
Featured Review
Use Iterable?
Nikashkhan Haneefa
Flexible solution for project management, planning and collaboration activities
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."

    • More Marketo Pricing and Cost Advice →

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    Questions from the Community
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    What do you like most about Marketo?
    Top Answer:I like that the solution is flexible.
    Read all 8 answers   →
    What needs improvement with Marketo?
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Read all 8 answers   →
    What is your primary use case for Marketo?
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Read all 8 answers   →
    Ranking
    16th
    out of 61 in Marketing Automation
    Views
    312
    Comparisons
    193
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 61 in Marketing Automation
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    Comparisons
    Pardot logo
    Pardot vs. Iterable
    Compared 23% of the time.
    HubSpot Marketing Hub logo
    HubSpot Marketing Hub vs. Iterable
    Compared 20% of the time.
    BloomReach logo
    BloomReach vs. Iterable
    Compared 15% of the time.
    Bluecore logo
    Bluecore vs. Iterable
    Compared 13% of the time.
    More Iterable Competitors   →
    Oracle Eloqua logo
    Oracle Eloqua vs. Marketo
    Compared 19% of the time.
    HubSpot Marketing Hub logo
    HubSpot Marketing Hub vs. Marketo
    Compared 18% of the time.
    Pardot logo
    Pardot vs. Marketo
    Compared 6% of the time.
    Microsoft Dynamics CRM logo
    Microsoft Dynamics CRM vs. Marketo
    Compared 5% of the time.
    More Marketo Competitors   →
    Learn More
    Iterable
    Adobe
    Overview
    Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Sample Customers
    BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox Yelp
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization52%
    Computer Software Company11%
    Manufacturing Company6%
    Wholesaler/Distributor5%
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    Company Size
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise59%
    Large Enterprise25%
    REVIEWERS
    Small Business47%
    Midsize Enterprise26%
    Large Enterprise26%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    Buyer's Guide
    Marketing Automation
    April 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
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    767,667 professionals have used our research since 2012.

    Iterable is ranked 16th in Marketing Automation while Marketo is ranked 4th in Marketing Automation with 17 reviews. Iterable is rated 0.0, while Marketo is rated 8.4. On the other hand, the top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". Iterable is most compared with Salesforce Marketing Cloud, Pardot, HubSpot Marketing Hub, BloomReach and Bluecore, whereas Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.