Compare Iterable vs. Marketo

Iterable is ranked 15th in Marketing Automation while Marketo is ranked 3rd in Marketing Automation with 1 review. Iterable is rated 0, while Marketo is rated 10.0. On the other hand, the top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". Iterable is most compared with Salesforce Marketing Cloud, Kahuna and Bluecore, whereas Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and Oracle Eloqua.
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Iterable Logo
218 views|162 comparisons
Marketo Logo
1,813 views|1,415 comparisons
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Quotes From Members

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Ranking
15th
Views
218
Comparisons
162
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
3rd
Views
1,813
Comparisons
1,415
Reviews
1
Average Words per Review
136
Avg. Rating
10.0
Top Comparisons
Compared 22% of the time.
Compared 19% of the time.
Compared 22% of the time.
Compared 13% of the time.
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Iterable
Adobe
Overview
Iterable is a consumer growth marketing and user engagement platform. With Iterable, B2C marketers send the right message, to the right device, at the right time. Iterable provides powerful segmentation, fully customizable templates, sophisticated workflows (with no coding), a/b testing and more. Iterable seamlessly supports email, mobile push notifications and SMS.

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Offer
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Learn more about Marketo
Sample Customers
BetterDoctor Bisnow Decorist Dot&Bo IMGE Rocksbox YelpMarketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Top Industries
No Data Available
VISITORS READING REVIEWS
Software R&D Company30%
Energy/Utilities Company9%
Comms Service Provider8%
Consumer Goods8%
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.