Lithium vs Oracle Customer Experience Social Cloud comparison

Lithium is an integrated platform for social media management, sets for marketing and customer service, that combines Social Publishing that manages entire social strategy with a single tool and boost engagement by publishing the right content at the right time, driven by Klout data and Social Response feature that responds to inquiries on social networks in seconds and provide private and trusted customer care in real-time, regardless of channel.

Oracle Customer Experience Social Cloud, integrated with Oracle and third-party systems for marketing automation, service automation, sales automation, and commerce systems. It is a scalable, enterprise-ready social relationship management solution that empowers brands to leverage the power of social media across their organizations. Social cloud tools allow brands to listen, create, and engage at the speed of social with the consistency and transparency customers expect. Social cloud tools can enhance your marketing in all kinds of ways, including listening and monitoring, one-to-one engagement, content marketing, analytics - and everything in between. Agile, cloud-based social tools can be quickly deployed to multiple groups within an organization to reduce IT costs and complexity, and include options for piping data in and out to integrate with other data systems.