Lithium vs Salesforce Marketing Cloud

Lithium is ranked 6th in Social CRM vs Salesforce Marketing Cloud which is ranked 3rd in Social CRM with 3 reviews. The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Lithium is most compared with Salesforce Community Cloud, Jive-x and Influitive AdvocateHub. Salesforce Marketing Cloud is most compared with Adobe Campaign, Pardot and SAP Hybris Marketing Cloud.
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Ranking
RANKING
Views
740
Comparisons
548
Reviews
0
Followers
71
Avg. Rating
N/A
Views
4,128
Comparisons
3,281
Reviews
3
Followers
339
Avg. Rating
8.0
Top Comparisons
Top Comparisons
Compared 25% of the time.
Compared 10% of the time.
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Compared 10% of the time.
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Also Known As
Also Known AsExactTarget
Website/Video
Website/VideoLithium
Salesforce
Overview
OverviewLithium is an integrated platform for social media management, sets for marketing and customer service, that combines Social Publishing that manages entire social strategy with a single tool and boost engagement by publishing the right content at the right time, driven by Klout data and Social Response feature that responds to inquiries on social networks in seconds and provide private and trusted customer care in real-time, regardless of channel.Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
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Sample Customers
Sample CustomersAmerican Diabetes Association, Best Buy, British Gas, Cvous.com, Centrify, Thermos Brand, Giffgaff, Joe Mobile, MicrosoftAmerican Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips

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