Compare Lithium vs. Salesforce Marketing Cloud

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Pricing and Cost Advice
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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

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Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
6th
out of 24 in Social CRM
Views
219
Comparisons
166
Reviews
0
Average Words per Review
0
Rating
N/A
1st
out of 24 in Social CRM
Views
6,245
Comparisons
5,298
Reviews
3
Average Words per Review
417
Rating
8.7
Popular Comparisons
Also Known As
ExactTarget
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Overview
Lithium is an integrated platform for social media management, sets for marketing and customer service, that combines Social Publishing that manages entire social strategy with a single tool and boost engagement by publishing the right content at the right time, driven by Klout data and Social Response feature that responds to inquiries on social networks in seconds and provide private and trusted customer care in real-time, regardless of channel.
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
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Sample Customers
American Diabetes Association, Best Buy, British Gas, Cvous.com, Centrify, Thermos Brand, Giffgaff, Joe Mobile, Microsoft
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
No Data Available
VISITORS READING REVIEWS
Computer Software Company43%
Comms Service Provider16%
Media Company7%
Financial Services Firm5%
Company Size
No Data Available
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%

Lithium is ranked 6th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 4 reviews. Lithium is rated 0.0, while Salesforce Marketing Cloud is rated 8.6. On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Lithium is most compared with Salesforce Community Cloud, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and HubSpot Marketing Hub.

See our list of best Social CRM vendors and best Social Media Management Systems vendors.

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