Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets.
The application adopts a three stage maturity model, starting with establishing how past promotions were run to leveraging AI modeling techniques to deliver predictive capabilities.
Logistics Planning Associates PSI Planner is ranked 10th in Demand Management while TradeEdge Promotion Effectiveness is ranked 19th in Demand Management. Logistics Planning Associates PSI Planner is rated 0.0, while TradeEdge Promotion Effectiveness is rated 0.0. On the other hand, Logistics Planning Associates PSI Planner is most compared with , whereas TradeEdge Promotion Effectiveness is most compared with .
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