Looker vs Salesforce Einstein Analytics comparison

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2,193 views|1,766 comparisons
80% willing to recommend
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4,247 views|2,080 comparisons
85% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Looker and Salesforce Einstein Analytics based on real PeerSpot user reviews.

Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI.
To learn more, read our detailed Embedded BI Report (Updated: March 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"From a developer's perspective, the way the functionality's being handled is great.""I would rate the stability a ten out of ten. I didn't face any issues with stability.""The product is easy to use.""With Looker, I have experienced benefits in terms of usability and shareability.""Looker allows you to generate the most optimal SQL queries in a DC through UI actions. We had signed a contract with Google Cloud to use BigQuery. That was the primary reason we adopted Looker. It works better with BigQuery than any other BI platform. We also like how this tool was developed. It was designed with an eye toward microservices architecture.""The stability of Looker has been good since I have been using it. However, it depends on what components are being used.""It's quite effortless to navigate through various applications and review their updated data in real-time.""We can centralize all our data models."

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"The most valuable features of Salesforce Einstein Analytics are the flexibility around the deployment, overall capabilities, user-friendliness, and interactiveness with the tools that came built with it.""We have found the scalability to be very good.""It is a comprehensive solution. It has everything in it. I can easily find what I need.""he most valuable feature of the solution is its ease of use.""The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations. Integrating other systems and conducting campaigns is easy. The solution relies heavily on AI.""Tableau CRM is a very capable solution. It is easy to use, user-friendly, and integrates well.""The most valuable feature of Salesforce Einstein Analytics is the reporting tools.""Transparency is the most valuable feature of this solution."

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Cons
"The visualization capability of the product is limited.""Looker doesn't connect to Excel, which is a huge disappointment because a lot of data is presented in Excel. Also, it can't consume data directly from REST APIs, which is necessary. Looker needs to expand its horizons when it comes to data sources. The inability to connect to different data sources is hampering our use cases. Currently, it only has an ODBC connection that connects to a database. It needs to connect to other data sources, such as Excel, APIs, and different platforms.""The main area of concern in Looker is probably related to blending the data from the different sources, including the data present internally in the company and on the cloud.""It needs to be more user-friendly.""The product does not have documented material.""The integration with different databases must be improved.""Stability needs improvement.""Integrations with other BI tools could be better."

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"There are some offerings like Sales Cloud, Service Cloud, and Marketing Cloud that have very useful online learning options. There need to be more avenues for self-learning with this particular solution. That would be useful.""Einstein Analytics could incorporate something like SFIA 8 to help users understand the underlying skill sets.""The tool needs to simplify its features.""If I could improve Tableau CRM I would make it as powerful as Tableau. Tableau CRM is more integrated and it's on the web, but it has less functionality. It is lacking functionality at this time.""I would advise others not to customize because they rolled out the newer versions, which are every six months. There had to be some significant testing and verification that happened. It is important to have a strong third-party provider that is very experienced. We used Deloitte, but we evaluated Accenture, KPMG, and IBM, but we decided on Deloitte and that was a good decision for us. Having a partner who has a center of excellence or experts that could give you a lot of the tips that they've learned could jumpstart your deployment and stick to the standards.""If a user leaves your organization, you shouldn't lose the visibility of all of the records.""The product is expensive.""The product is natively integrated into the Salesforce ecosystem. You also need a CRM license. It should be more flexible with other platforms."

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Pricing and Cost Advice
  • "Looker is expensive and could be made better by reducing it."
  • "It's not cheap, but it's not expensive for big companies."
  • "The price of Looker usually depends on the solution's provider, but it is usually cheaper than the other products in the market. Looker is offered at different prices for different companies."
  • "It is cheap."
  • "I do not have to make any payments to use the solution."
  • More Looker Pricing and Cost Advice →

  • "Salesforce has a subscription-based licensing structure, where it's between $20 to $75 per month, per user."
  • "The biggest challenge we had was the cost and the licensing. We ended up getting an enterprise licensing agreement(ELA). That took a lot of negotiations and a lot of pressure. We were able to receive a good price for the community licensing they bundled Salesforce Einstein Analytics. They bundled a lot of capabilities with us with the ELA."
  • "Although it was deemed slightly expensive and failed the cost analysis we conducted in our company, we proceeded with the purchase because we desired to have a leading CRM system in the industry."
  • "Price-wise, Salesforce Einstein Analytics is an expensive tool."
  • "I rate the solution's pricing a seven out of ten."
  • "The solution is expensive."
  • "Salesforce Einstein Analytics can be considered somewhat expensive, depending on the company's needs. If they want the complete package with all the features, it's pricier. It all comes down to what the company requires from the platform."
  • More Salesforce Einstein Analytics Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:With Looker, I have experienced benefits in terms of usability and shareability.
    Top Answer:I do not have to make any payments to use the solution. In the beginning, Looker may work fine for its users. If advanced users who have experience with BI tools use Looker, then they may find it to… more »
    Top Answer:The visualization capability of the product is limited. From an improvement perspective, the product should have more visualization capability. I can't clean data in Looker, and if I try to do it… more »
    Top Answer:The tool is valuable. It's one of the greatest programs I'm currently working with, and I believe it will continue to be crucial in the next four to five years. It's the future of our operations… more »
    Top Answer:We use Service Cloud. We use it to classify the cases and get the escalation scores correctly. We also use it for knowledge management. We have multiple use cases.
    Ranking
    5th
    out of 31 in Embedded BI
    Views
    2,193
    Comparisons
    1,766
    Reviews
    10
    Average Words per Review
    634
    Rating
    7.7
    Views
    4,247
    Comparisons
    2,080
    Reviews
    9
    Average Words per Review
    390
    Rating
    8.6
    Comparisons
    Also Known As
    Einstein Analytics, Salesforce Wave Analytics
    Learn More
    Overview

    Looker is a powerful data analytics platform that empowers businesses to explore and analyze their data in real time. 

    With its intuitive interface and robust features, Looker enables users to easily create and share interactive dashboards, reports, and visualizations. 

    The product's advanced data modeling capabilities and seamless integration with popular data sources make it a top choice for organizations looking to gain valuable insights from their data.

    Salesforce Einstein Analytics is a customer and business analytics platform that’s optimized for mobile use and brings flexible customer analytics to everyone in the company. It works with many types of data, from many data sources, and it can change the way your company answers critical questions. Einstein Analytics allows you to:

    • Connect directly to your CRM data and execute on insights directly in Chatter.
    • Automatically analyze millions of rows of data and get predictive analytics with Einstein Discovery.
    • Explore data quickly and automate actions with prebuilt apps.
    • Use mobile to act, whether you're on Android or iOS.
    Sample Customers
    Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
    ADS Securities, Alstom Grid, American Express, Barclays Bank, Coca-Cola, CoderDojo, Dubai Multi Commodities Centre, Financial Conduct Authority
    Top Industries
    REVIEWERS
    Computer Software Company25%
    Financial Services Firm17%
    Retailer8%
    Recruiting/Hr Firm8%
    VISITORS READING REVIEWS
    Educational Organization33%
    Computer Software Company11%
    Financial Services Firm10%
    Manufacturing Company7%
    REVIEWERS
    Computer Software Company30%
    Healthcare Company20%
    Financial Services Firm20%
    Government10%
    VISITORS READING REVIEWS
    Computer Software Company19%
    Financial Services Firm12%
    Manufacturing Company7%
    University5%
    Company Size
    REVIEWERS
    Small Business26%
    Midsize Enterprise42%
    Large Enterprise32%
    VISITORS READING REVIEWS
    Small Business15%
    Midsize Enterprise39%
    Large Enterprise46%
    REVIEWERS
    Small Business30%
    Midsize Enterprise20%
    Large Enterprise50%
    VISITORS READING REVIEWS
    Small Business23%
    Midsize Enterprise12%
    Large Enterprise65%
    Buyer's Guide
    Embedded BI
    March 2024
    Find out what your peers are saying about Tableau, Qlik, MicroStrategy and others in Embedded BI. Updated: March 2024.
    768,578 professionals have used our research since 2012.

    Looker is ranked 5th in Embedded BI with 19 reviews while Salesforce Einstein Analytics is ranked 11th in BI (Business Intelligence) Tools with 18 reviews. Looker is rated 8.0, while Salesforce Einstein Analytics is rated 8.2. The top reviewer of Looker writes "The APIs are exposed at every level, so it's highly modular". On the other hand, the top reviewer of Salesforce Einstein Analytics writes "Helpful consistent measurements, high availability, and scales well". Looker is most compared with Amazon QuickSight, Tableau, Google Data Studio, Databricks and Qlik Sense, whereas Salesforce Einstein Analytics is most compared with Microsoft Power BI, Tableau, Databricks, SAP Analytics Cloud and SAS Visual Analytics.

    We monitor all Embedded BI reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.