LookTracker vs Segment comparison

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    823 views|737 comparisons
    100% willing to recommend
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  • "The pricing was on the higher side but it wasn't excessively high."
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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    Unranked
    In Emerging Solutions
    5th
    out of 32 in Web Analytics
    Views
    823
    Comparisons
    737
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
    Google Analytics logo
    Compared 31% of the time.
    Pendo logo
    Compared 14% of the time.
    Tealium logo
    Compared 13% of the time.
    Adobe Analytics logo
    Compared 12% of the time.
    Amplitude logo
    Compared 12% of the time.
    Also Known As
    Segment.io
    Learn More
    LookTracker
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    Overview
    Information Not Available

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    MeeGenius
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    No Data Available
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Retailer6%
    Company Size
    No Data Available
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise58%

    LookTracker doesn't meet the minimum requirements to be ranked in Emerging Solutions while Segment is ranked 5th in Web Analytics with 2 reviews. LookTracker is rated 0.0, while Segment is rated 8.6. On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". LookTracker is most compared with , whereas Segment is most compared with Google Analytics, Pendo, Tealium, Adobe Analytics and Amplitude.

    We monitor all Emerging Solutions reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.