We performed a comparison between MailChimp and Zoho Campaigns based on real PeerSpot user reviews.
Find out in this report how the two Cloud Email solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."MailChimp's most important functionality is its automation feature."
"MailChimp has many capabilities."
"It allows for dragging and dropping, which is much faster than writing HTML and CSS."
"The email scheduling has been quite useful."
"Running email campaigns is easy and straightforward."
"I use Mailchimp for digital marketing purposes, such as creating and managing email campaigns, collecting data, and integrating with WordPress websites."
"It's a very simple solution for email."
"We can merge Zoho Campaigns with Zoho CRM and other applications. I think automation is the best feature of the product because it reduces manual inputs. It will work automatically and generate reports."
"Zoho Campaigns is a great product. It's easy to use. Zoho Campaigns is integrated with my CRM, so I can see everything happening within my company from the dashboard. I can manage and group my contacts and automate reporting. I enjoy checking on the metrics for my campaign. It also gives me the option of linking with Google Analytics, but I like Azure analytics better."
"It is a very reliable and stable tool."
"Zoho Campaigns is a very good solution that we use to carry out our email marketing campaigns successfully."
"The initial setup is easy."
"The most valuable feature of Zoho Campaigns is its ability to set up chain campaigns depending on the user's reaction."
"Putting the campaigns together on Zoho is reasonably straightforward. They have a little campaign builder tool that works very well as long as you don't want the campaign to be too sophisticated."
"It needs more formatting flexibility, such as the ability to wrap text around photos."
"Mailchimp could be more user-friendly for setting up WordPress websites. Some of the complex settings can be time-consuming to configure. So, setting up Mailchimp for WordPress websites can be time-consuming for an average user."
"I don't have any issues with the service."
"A standalone system for private servers would be ideal."
"The solution should improve its reporting feature. There should be more transparency around API development. At the moment, the clients are pushing custom API into the mail, so we don't have too much visibility regarding what endpoints they're pushing the data into."
"The solution could be easier to use."
"The text area for social media posting in Zoho Campaigns is not very responsive."
"Zoho Campaigns has to improve its UI because sometimes it won't load the campaigns, and the software is a little lagging."
"Its deliverability could be improved."
"The support team takes a while to respond to our request."
"They need to improve their anti-spam capabilities."
"I would like the product to include a feature that shows website traffic similar to Mailchimp. I would also like to get user and customer activity on the website so that we can easily set campaigns according to customer interest."
"It takes a lot of work to get it set up the way you want. It's not an intuitive product. It takes coding work to get the sales process to work. That setup process could be simplified significantly."
"There is room for improvement with integration with other applications like MailChimp."
MailChimp is ranked 2nd in Cloud Email with 32 reviews while Zoho Campaigns is ranked 4th in Cloud Email with 12 reviews. MailChimp is rated 8.2, while Zoho Campaigns is rated 8.2. The top reviewer of MailChimp writes "Great templates, easy to configure and offers A/B testing functionality". On the other hand, the top reviewer of Zoho Campaigns writes "A solution that allows its users to conduct effective email and social media marketing campaigns". MailChimp is most compared with Mandrill, Mailgun, SendGrid, Amazon WorkMail and Mailjet, whereas Zoho Campaigns is most compared with ZeptoMail and SendGrid. See our MailChimp vs. Zoho Campaigns report.
See our list of best Cloud Email vendors.
We monitor all Cloud Email reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
