Marketing Creatio vs Salesforce Marketing Cloud comparison

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Creatio Logo
90 views|51 comparisons
100% willing to recommend
Salesforce Logo
4,142 views|2,522 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketing Creatio and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management.
To learn more, read our detailed Marketing Management Report (Updated: April 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."

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"The automation is great. It saves us a lot of time and it makes us move faster.""You can schedule reports, there's a lot of supporting tools, and you have access to all that information.""We use Marketing Cloud for marketing campaigns and engaging customers. It is a business-focused application for a specific area of business, which is acquiring customers.""The notification system for customer alerts, including the integration of various communication channels such as email, SMS, and mobile push, is excellent.""It has excellent lead and opportunity tracking.""Marketing Cloud has improved our productivity and our team enjoy using it.""It is easy to send emails and SMS's.""We haven't had any issues with integration."

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Cons
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."

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"The performance is sometimes sluggish, but I think that's to be expected with a heavy CRM tool because they're running reports in real-time on the data that you have entered.""Managing large volumes of data takes too long.""Clarity around new features could be improved when they are released.""The solution can have a better UI. Salesforce Marketing Cloud should consider making its solution more robust for error handling.""The data extension tools are not very user-friendly.""The processing speed, the way information displays, and scrolling options can be improved.""They can perhaps simplify the dashboards. In my opinion as an end-user, reports could also be simplified, but it also depends on how your company is set up. It depends on how the processes are set up within your company natively. It is linked to the way you do business. So, it varies.""Marketing Cloud's forecasting could be improved."

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Pricing and Cost Advice
  • "Considering that we have many tools and components available in this one platform, the price of this product is low."
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  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."
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    Top Answer:Datorama is part of Salesforce Marketing Cloud, which is quite a valuable feature that provides customer analytics.
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Top Answer:Salesforce Marketing Cloud should include more point-and-click functionality. Currently, you need help from a technical developer to design email templates. Most people using Salesforce Marketing… more »
    Ranking
    15th
    Views
    90
    Comparisons
    51
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    Views
    4,142
    Comparisons
    2,522
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    bpm’online marketing
    ExactTarget
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    Salesforce
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    Overview

    Multichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue

    Marketing Creatio is a robust marketing automation software that helps to gain demand generation excellence through identifying customers’ needs and nurturing their interests until they are successfully transformed into opportunities.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    People 2.0, Citilink, The QTI Group, Dealer eProcess (DEP)
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company42%
    Financial Services Firm13%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Marketing Management
    April 2024
    Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management. Updated: April 2024.
    768,578 professionals have used our research since 2012.

    Marketing Creatio is ranked 15th in Marketing Management while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews. Marketing Creatio is rated 9.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Marketing Creatio is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Marketing Management vendors.

    We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.