We performed a comparison between Marketing Creatio and SAP CRM based on real PeerSpot user reviews.
Find out what your peers are saying about Salesforce, monday.com, Microsoft and others in Marketing Management."The elements of Campaigns allow you to automate a marketing activity from start to finish, not requiring human intervention in the process itself."
"The tool is easy to use."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The solution is highly scalable."
"I have found the most valuable feature of the SAP CRM system is its ability to integrate with other modules. SAP CRM is all about integrating with other modules. For example, SuccessFactors is their learning management. This is one use case that SAP CRM themselves use. Their lead generation versus their sales from their educational services. You can instantly receive insight into how many leads have been generated and how much it turned into real business or revenue for them. I was told in one of the seminars that the data transfer from the lead generation to sales is only 24 hours in SAP CRM."
"SAP CRM has a good performance."
"The initial setup of SAP CRM was simple."
"SAP CRM is very fast, providing accurate information and good results."
"SAP CRM's most valuable at a branch level."
"I would like to see support for new social communication tools, and improvements to the web page monitoring capabilities."
"SAP must provide a demo system for the customers."
"The product's pricing could be better."
"SAP CRM should create a more user-friendly graphical user interface (GUI)."
"In the future, machine learning and artificial intelligence functionality need to be included."
"As SAP CRM is still in its pilot version in my company, and my team is still experimenting on it, there's little room for exploration, but its setup is not as straightforward, so this could be an area for improvement."
"They should improve the design to make it more appealing to users."
"SAP CRM could improve in the area of user-friendliness. It would help if you had an engineer to do the administration. The migration is complex when moving from the old version to the latest version."
"The integration of SAP CRM with the SAP platform is relatively easier as compared to any other third-party product. If you go for any other third-party product, you will have a lot of challenges in terms of integration."
Earn 20 points
Marketing Creatio is ranked 15th in Marketing Management while SAP CRM is ranked 4th in Marketing Management with 37 reviews. Marketing Creatio is rated 9.0, while SAP CRM is rated 7.6. The top reviewer of Marketing Creatio writes "Manage campaigns from start to finish, good integration, and a powerful email template builder". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Marketing Creatio is most compared with , whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Zoho CRM.
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