Marketo vs Netcore Cloud comparison

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2,977 views|2,384 comparisons
94% willing to recommend
Netcore Cloud Logo
317 views|211 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketo and Netcore Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: April 2024).
767,667 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The most valuable feature of this solution is Smart Campaigns.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.""The product has been stable.""The most valuable feature is the scoring.""The main feature of Marketo is sending out emails, so that would be the most valuable feature.""I like that the solution is flexible.""The smart campaign looks quite interesting and useful.""The most valuable features are the Marketo emails, both sending and tracking."

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"We can trigger emails and actions based on their behaviors, which is very beneficial."

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Cons
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution.""For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this.""It could be more scalable.""Marketo should give more power to the users for data manipulation.""Its APIs need to be more flexible because there are some things that are not available in the API.""Revenue management, attribution, and ABM can all be improved.""I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."

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"Interface and design consistency are my two significant cons for this platform."

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Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

  • "Based on the number of contacts we have, Smartech is more cost-effective than other solutions."
  • More Netcore Cloud Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:I like that the solution is flexible.
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
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    Ranking
    4th
    Views
    2,977
    Comparisons
    2,384
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    15th
    Views
    317
    Comparisons
    211
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    Netcore Smartech, Smartech
    Learn More
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    Netcore Smartech is an AI Powered Growth Marketing suite that enables brands to listen, analyse, and converse & improve conversions across Mobile App and Website. Along with industry-first features such as Actionable Analytics, Smartech is a powerful solution for businesses who want to do Analytics and Engagement on a single platform for rapid business growth. It empowers Product Managers & Marketers to do in-depth analysis & take immediate action to build one to one Smart conversation across any owned and paid media channels. Smartech has helped more than 3000 customers, including Goair, Koovs.com, Oxigen Wallet, SBI MF and many more.

    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    Goair, Koovs.com, Oxigen Wallet, SBI MF
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    VISITORS READING REVIEWS
    Computer Software Company21%
    Media Company19%
    Financial Services Firm8%
    Healthcare Company6%
    Company Size
    REVIEWERS
    Small Business47%
    Midsize Enterprise26%
    Large Enterprise26%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise19%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business24%
    Midsize Enterprise9%
    Large Enterprise67%
    Buyer's Guide
    Marketing Automation
    April 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: April 2024.
    767,667 professionals have used our research since 2012.

    Marketo is ranked 4th in Marketing Automation with 17 reviews while Netcore Cloud is ranked 15th in Marketing Automation. Marketo is rated 8.4, while Netcore Cloud is rated 8.0. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Netcore Cloud writes "Improves our marketing efficiency in a consolidated platform, with features such as behavior-based email triggers ". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Netcore Cloud is most compared with Salesforce Marketing Cloud, WebEngage and CleverTap.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.