We performed a comparison between Marketo and Oracle Fusion Service based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"The most valuable feature is the scoring."
"The product has been stable."
"Oracle offers a wide range of applications, each capable of delivering significant value to our business."
"Oracle Cloud Services integrates well. It has lots of APIs to integrate with other solutions, like the PBX we use from Cisco. The ability to integrate Siebel data with Cisco PBX was nice."
"It offers a seamless experience with quick deployment—eliminating prolonged implementation and installation processes."
"Stable and scalable with good technical support."
"The solution changes the way clients work to make it easier and faster."
"Oracle Service Cloud could improve the integration for older platforms."
"The most valuable feature of the solution is that a company can maintain all of its HR data without any issues."
"The solution is completely cloud-based and very easy to access from anywhere."
"Revenue management, attribution, and ABM can all be improved."
"Marketo should give more power to the users for data manipulation."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"It could be more scalable."
"We built some custom code to make a few functions easier. Oracle needs to look at what the customers do and integrate them into the product."
"There are specific areas that would be beneficial to enhance and improve, especially its financial functionality, search capabilities, chat features, and content articles."
"Oracle Fusion Service needs to improve its documentation part because we do not have proper documentation."
"Oracle Service Cloud could improve the integration for older platforms."
"Oracle changed the means by which users are created in the system. I would like this to be easier to implement."
"Oracle counts users for licensing purposes, regardless of their roles or usage patterns. This process could be better."
"Lacks the ability to deploy custom code for customization."
"The vendor must provide a user-friendly mobile application."
Marketo is ranked 5th in Marketing Management with 17 reviews while Oracle Fusion Service is ranked 6th in Marketing Management with 29 reviews. Marketo is rated 8.4, while Oracle Fusion Service is rated 8.6. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Oracle Fusion Service writes "A reasonably stable and scalable tool to manage human resources, payroll, and expenses of a business". Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Microsoft Dynamics CRM, whereas Oracle Fusion Service is most compared with QuickBase, Siebel CRM, Oracle CX Sales, Salesforce Sales Cloud and Microsoft Dynamics CRM. See our Marketo vs. Oracle Fusion Service report.
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We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
