Compare Marketo vs. Pardot

Marketo is ranked 7th in Marketing Automation with 1 review while Pardot is ranked 6th in Marketing Automation with 1 review. Marketo is rated 10.0, while Pardot is rated 8.0. The top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". On the other hand, the top reviewer of Pardot writes "​Technical support has been quick and helpful every time". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and Oracle Eloqua, whereas Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Marketo.
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Marketo Logo
1,866 views|1,433 comparisons
Pardot Logo
668 views|514 comparisons
Most Helpful Review
Jesse Miller
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
The most valuable feature of this solution is Smart Campaigns.

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It has made email marketing quicker and easier.

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Cons
Marketo should give more power to the users for data manipulation.

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Needs to improve list building.​Technical support has been quick and helpful every time.

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Pricing and Cost Advice
Information Not Available
​Make sure you do not pay for features that you may not need​.

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Ranking
7th
Views
1,866
Comparisons
1,433
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
6th
Views
668
Comparisons
514
Reviews
1
Average Words per Review
210
Avg. Rating
8.0
Top Comparisons
Compared 23% of the time.
Compared 11% of the time.
Compared 32% of the time.
Compared 32% of the time.
Compared 13% of the time.
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Offer
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Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. Arketi Group
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
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