Anil DhullFounder at Kav Interactive
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"The most valuable feature of this solution is Smart Campaigns."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The most valuable features are the Marketo emails, both sending and tracking."
"The smart campaign looks quite interesting and useful."
"The tracking and automation of outbound messaging is the solution's most valuable aspect."
"It's easy to create email templates and landing pages."
"The most valuable feature is the customization of the solution."
"Marketo should give more power to the users for data manipulation."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"The solution is quite expensive, at least, for smaller teams."
"The solution lacks integration with Instagram, which is our top problem with the product."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"The licensing cost usually depends on the users."
"The solution is expensive compared to others."
"We pay about $4000 a month."
"The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
Marketo is ranked 2nd in Marketing Automation with 4 reviews while Pardot is ranked 6th in Marketing Automation with 3 reviews. Marketo is rated 9.2, while Pardot is rated 8.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Salesforce Marketing Cloud. See our Marketo vs. Pardot report.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.