Compare Marketo vs. Pardot

Marketo is ranked 3rd in Marketing Automation with 1 review while Pardot is ranked 8th in Marketing Automation. Marketo is rated 10.0, while Pardot is rated 0. The top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and Oracle Eloqua, whereas Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Marketo.
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Marketo Logo
1,796 views|1,404 comparisons
Pardot Logo
651 views|477 comparisons
Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

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Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
406,860 professionals have used our research since 2012.
Ranking
3rd
Views
1,796
Comparisons
1,404
Reviews
1
Average Words per Review
245
Avg. Rating
10.0
8th
Views
651
Comparisons
477
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 23% of the time.
Compared 13% of the time.
Compared 35% of the time.
Compared 34% of the time.
Compared 18% of the time.
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Offer
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Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. Arketi Group
Top Industries
VISITORS READING REVIEWS
Software R&D Company29%
Financial Services Firm9%
Retailer7%
Comms Service Provider7%
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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.