Compare Marketo vs. Pardot

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Marketo Logo
1,566 views|1,229 comparisons
Pardot Logo
492 views|349 comparisons
Most Helpful Review
Find out what your peers are saying about Marketo vs. Pardot and other solutions. Updated: July 2021.
521,189 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The most valuable feature of this solution is Smart Campaigns.""It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions.""The most valuable features are the Marketo emails, both sending and tracking.""The smart campaign looks quite interesting and useful."

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"The tracking and automation of outbound messaging is the solution's most valuable aspect.""It's easy to create email templates and landing pages.""The most valuable feature is the customization of the solution."

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Cons
"Marketo should give more power to the users for data manipulation.""I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages.""Its APIs need to be more flexible because there are some things that are not available in the API.""Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."

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"The solution is quite expensive, at least, for smaller teams.""The solution lacks integration with Instagram, which is our top problem with the product."

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Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

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"We pay about $4000 a month.""The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."

More Pardot Pricing and Cost Advice »

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Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
Top Answer: It's easy to create email templates and landing pages.
Top Answer: The product is pretty expensive. They could work on pricing. For example, with Mainstream, another solution, you can use it for free up until a certain point. We pay about $4000 a month. There are… more »
Top Answer: The solution lacks integration with Instagram, which is our top problem with the product. The solution is slightly expensive. In the next release, I would like to see more artificial intelligence… more »
Ranking
2nd
Views
1,566
Comparisons
1,229
Reviews
4
Average Words per Review
513
Rating
9.3
6th
Views
492
Comparisons
349
Reviews
2
Average Words per Review
579
Rating
7.5
Popular Comparisons
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
Offer
Learn more about Marketo
Learn more about Pardot
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Arketi Group
Top Industries
VISITORS READING REVIEWS
Computer Software Company33%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
VISITORS READING REVIEWS
Computer Software Company54%
Comms Service Provider19%
Media Company5%
Retailer4%
Company Size
REVIEWERS
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
No Data Available
Find out what your peers are saying about Marketo vs. Pardot and other solutions. Updated: July 2021.
521,189 professionals have used our research since 2012.

Marketo is ranked 2nd in Marketing Automation with 4 reviews while Pardot is ranked 6th in Marketing Automation with 3 reviews. Marketo is rated 9.2, while Pardot is rated 8.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, the top reviewer of Pardot writes "Stable, with an easy initial setup and great technical support". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and IBM Watson Campaign Automation, whereas Pardot is most compared with Oracle Eloqua, SAP Marketing Cloud and Salesforce Marketing Cloud. See our Marketo vs. Pardot report.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.