Marketo vs. Salesforce Marketing Cloud

As of June 2019, Marketo is ranked 3rd in Marketing Automation with 2 reviews vs Salesforce Marketing Cloud which is ranked 1st in Marketing Automation with 4 reviews. The top reviewer of Marketo writes "The ability to build and automate complex scenarios is valuable". The top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and IBM Watson Campaign Automation. Salesforce Marketing Cloud is most compared with SAP Marketing Cloud, Marketo and Oracle Eloqua. See our Marketo vs. Salesforce Marketing Cloud report.
Cancel
You must select at least 2 products to compare!
Most Helpful Review
Find out what your peers are saying about Marketo vs. Salesforce Marketing Cloud and other solutions. Updated: May 2019.
347,633 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
347,633 professionals have used our research since 2012.
Ranking
3rd
Views
3,934
Comparisons
1,417
Reviews
3
Average Words per Review
311
Avg. Rating
7.7
1st
Views
6,113
Comparisons
3,599
Reviews
4
Average Words per Review
419
Avg. Rating
8.8
Top Comparisons
Compared 22% of the time.
Also Known As
ExactTarget
Learn
Adobe
Salesforce
Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Marketo
Learn more about Salesforce Marketing Cloud
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Find out what your peers are saying about Marketo vs. Salesforce Marketing Cloud and other solutions. Updated: May 2019.
347,633 professionals have used our research since 2012.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.

Sign Up with Email