Compare Marketo vs. Salesforce Marketing Cloud

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Most Helpful Review
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
438,441 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The most valuable feature of this solution is Smart Campaigns."

More Marketo Pros »

"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."

More Salesforce Marketing Cloud Pros »

Cons
"Marketo should give more power to the users for data manipulation."

More Marketo Cons »

"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."

More Salesforce Marketing Cloud Cons »

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Questions from the Community
Top Answer: The most valuable feature of this solution is Smart Campaigns.
Top Answer: Marketo should give more power to the users for data manipulation. Marketo sees data in terms of Leads and Campaigns, which is fine, but there are other perspectives of data too that can and should… more »
Top Answer: With Marketo as the core strength, I have led numerous Marketing Automation projects from end to end. I have analyzed business requirements for MAP implementation, configured database setup, worked on… more »
Top Answer: The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.
Top Answer: Know that six months on ingesting data is a minimum requirement. You cannot port six months of data, it must be ingested.
Top Answer: We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with. Then take action to suppress those who receive too many or send… more »
Ranking
3rd
Views
1,754
Comparisons
1,400
Reviews
1
Average Words per Review
245
Avg. Rating
10.0
1st
Views
5,450
Comparisons
4,528
Reviews
3
Average Words per Review
413
Avg. Rating
9.3
Popular Comparisons
Compared 21% of the time.
Compared 11% of the time.
Compared 10% of the time.
Compared 6% of the time.
Also Known As
ExactTarget
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Marketo
Learn more about Salesforce Marketing Cloud
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company39%
Financial Services Firm8%
Comms Service Provider7%
Media Company6%
VISITORS READING REVIEWS
Computer Software Company58%
Media Company6%
Comms Service Provider5%
Retailer5%
Find out what your peers are saying about HubSpot Marketing Hub vs. Salesforce Marketing Cloud and other solutions. Updated: September 2020.
438,441 professionals have used our research since 2012.
Marketo is ranked 3rd in Marketing Automation with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 3 reviews. Marketo is rated 10.0, while Salesforce Marketing Cloud is rated 9.4. The top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Allows organisations to engage customers with one integrated platform to unify sales, service, and marketing". Marketo is most compared with SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint, IBM Watson Campaign Automation and Pardot, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, SAP Marketing Cloud, Adobe Campaign, HubSpot Marketing Hub and Amazon Pinpoint.

See our list of best Marketing Automation vendors and best Marketing Management vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.