We performed a comparison between Marketo and Salesforce Marketing Cloud based on real PeerSpot user reviews.
Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The most valuable feature of this solution is Smart Campaigns."
"The most valuable feature is the scoring."
"The product has been stable."
"I like that the solution is flexible."
"The most valuable features are the Marketo emails, both sending and tracking."
"It is a very user-friendly solution. I'm mainly working on Design Studio, which is useful for companies in tracking repeat users. The progressive proofing is also useful. It is not available in other solutions."
"The smart campaign looks quite interesting and useful."
"The main feature of Marketo is sending out emails, so that would be the most valuable feature."
"We use this solution for reporting, pipeline generation, and forecasting."
"Offers many great features and is intuitive."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"If you want to be able to communicate with your client using email, WhatsApp, and push notifications, know if the client opened the communication or not, and create and automate their journey, Marketing Cloud is very good."
"The Journey and CloudPages and automation are all great."
"Salesforce is constantly evolving and have a good release cycle."
"It is easy to use."
"For the moment, we migrated some of our processes to Marketo and implemented them there. We had some difficulties related to this."
"I had an issue while integrating JavaScript with forms. When you embed JavaScript, you can either embed it in a landing page or some other self-contained management system like WordPress. Currently, it provides you access to CSS, where you can customize your form design, but there is no option for JavaScript modification for a particular form. This area needs to be improved where you can integrate JavaScript, and it has the JavaScript functions for that particular form. There are a lot of other areas of improvement. In the design area, they can give us more testing options instead of relying on email testing alone. It would be great if they can provide responsive testing where email clients can be tested within Marketo. It would be also helpful if they can implement some in-built options for users or forms for blocking a generic email ID such as Yahoo or Gmail. Similarly, it would be helpful to have JavaScript features and forms as well as the option to add Google analytics and a header and footer for the landing pages."
"Revenue management, attribution, and ABM can all be improved."
"Its APIs need to be more flexible because there are some things that are not available in the API."
"Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution."
"The user experience needs improvement, particularly in terms of ease of use and navigation between projects."
"Marketo should give more power to the users for data manipulation."
"It could be more scalable."
"The product could use a little bit of BI in the sense of rule-based building."
"The technicality of the solution can be streamlined."
"In a future release it would be great to have the ability to connect the data from social media and email marketing and have it in one dashboard."
"The cost is always a concern for anyone using a SaaS product."
"Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly."
"If you want to use advanced features in Salesforce Marketing Cloud, they are extremely difficult to use."
"We have struggled to get resolution of support tickets from the Salesforce team."
"The customization of Salesforce, a generic CRM software, has room for improvement."
Marketo is ranked 4th in Marketing Automation with 17 reviews while Salesforce Marketing Cloud is ranked 1st in Marketing Automation with 49 reviews. Marketo is rated 8.4, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Marketo is most compared with Oracle Eloqua, HubSpot Marketing Hub, Pardot, Microsoft Dynamics CRM and Autopilot HQ, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint, SAP Marketing Cloud and Microsoft Dynamics CRM. See our Marketo vs. Salesforce Marketing Cloud report.
See our list of best Marketing Automation vendors and best Marketing Management vendors.
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