Marketo vs SAP Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Adobe Logo
3,051 views|2,438 comparisons
SAP Logo
528 views|498 comparisons
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Marketo and SAP Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation.
To learn more, read our detailed Marketing Automation Report (Updated: March 2024).
765,386 professionals have used our research since 2012.
Featured Review
Use SAP Marketing Cloud?
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
  • "I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
  • "The licensing cost usually depends on the users."
  • "The solution is expensive compared to others."
  • "It is expensive. We have a yearly license."
  • "The initial pricing was excellent, but the pricing for renewals is not as good."
  • More Marketo Pricing and Cost Advice →

    Information Not Available
    report
    Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
    765,386 professionals have used our research since 2012.
    Questions from the Community
    Top Answer:I like that the solution is flexible.
    Top Answer:The user experience needs improvement, particularly in terms of ease of use and navigation between projects.
    Top Answer:The use cases for the solution involve project management tools, planning, and collaboration with team members.
    Ask a question

    Earn 20 points

    Ranking
    4th
    Views
    3,051
    Comparisons
    2,438
    Reviews
    2
    Average Words per Review
    391
    Rating
    8.5
    11th
    Views
    528
    Comparisons
    498
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    Comparisons
    Also Known As
    SAP Hybris Marketing Cloud
    Learn More
    Overview

    Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

    Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

    SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

    Sample Customers
    Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
    PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company22%
    Financial Services Firm14%
    Manufacturing Company6%
    Healthcare Company6%
    VISITORS READING REVIEWS
    Computer Software Company15%
    Manufacturing Company14%
    Financial Services Firm13%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business50%
    Midsize Enterprise28%
    Large Enterprise22%
    VISITORS READING REVIEWS
    Small Business25%
    Midsize Enterprise18%
    Large Enterprise56%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise8%
    Large Enterprise63%
    Buyer's Guide
    Marketing Automation
    March 2024
    Find out what your peers are saying about Salesforce, HubSpot, Oracle and others in Marketing Automation. Updated: March 2024.
    765,386 professionals have used our research since 2012.

    Marketo is ranked 4th in Marketing Automation with 17 reviews while SAP Marketing Cloud is ranked 11th in Marketing Automation. Marketo is rated 8.4, while SAP Marketing Cloud is rated 0.0. The top reviewer of Marketo writes "Flexible solution for project management, planning and collaboration activities". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, HubSpot Marketing Hub, Pardot and Bluecore, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, HubSpot Marketing Hub and Pardot.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.