We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"The solution is expensive compared to others."
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."
"It is expensive. We have a yearly license."
"The licensing cost usually depends on the users."
Earn 20 points
Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.
Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.
SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.
Marketo is ranked 2nd in Marketing Automation with 5 reviews while SAP Marketing Cloud is ranked 8th in Marketing Automation. Marketo is rated 9.0, while SAP Marketing Cloud is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, Amazon Pinpoint, HubSpot Marketing Hub and SAS Customer Intelligence 360, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, SAP CRM, HubSpot Marketing Hub, Oracle Eloqua and Pardot.
See our list of best Marketing Automation vendors.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.