Compare Marketo vs. SAP Marketing Cloud

Marketo is ranked 3rd in Marketing Automation with 1 review while SAP Marketing Cloud is ranked 5th in Marketing Automation. Marketo is rated 10.0, while SAP Marketing Cloud is rated 0. The top reviewer of Marketo writes "Smart Campaigns and other features form the backbone of our digital marketing operations". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud and Oracle Eloqua, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, Marketo and HubSpot.
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Marketo Logo
1,813 views|1,415 comparisons
SAP Marketing Cloud Logo
2,181 views|1,870 comparisons
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Quotes From Members

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Ranking
3rd
Views
1,813
Comparisons
1,415
Reviews
1
Average Words per Review
136
Avg. Rating
10.0
5th
Views
2,181
Comparisons
1,870
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Top Comparisons
Compared 23% of the time.
Compared 13% of the time.
Compared 16% of the time.
Compared 12% of the time.
Also Known As
SAP Hybris Marketing Cloud
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
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Learn more about SAP Marketing Cloud
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.