Compare Marketo vs. SAP Marketing Cloud

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Marketo Logo
1,721 views|1,388 comparisons
SAP Marketing Cloud Logo
2,252 views|1,931 comparisons
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Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users."

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448,076 professionals have used our research since 2012.
Ranking
2nd
Views
1,721
Comparisons
1,388
Reviews
3
Average Words per Review
560
Avg. Rating
9.7
6th
Views
2,252
Comparisons
1,931
Reviews
0
Average Words per Review
0
Avg. Rating
N/A
Popular Comparisons
Compared 13% of the time.
Compared 10% of the time.
Compared 6% of the time.
Compared 9% of the time.
Compared 5% of the time.
Also Known As
SAP Hybris Marketing Cloud
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Adobe
SAP
Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

SAP Marketing empowers business to understand its customers and to engage with them intelligently. Build dynamic profiles of customers and use them to gain insights to adapt to both their needs and market trends. Deliver personalized experiences in real-time, increasing conversion rates and gaining loyalty. Gain real-time transparency into the performance of your marketing plans, giving you the agility to change track and seize new opportunities.

Offer
Learn more about Marketo
Learn more about SAP Marketing Cloud
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics. PT XL Axiata Tbk, Lenovo, Molson Coors Brewing Company, Sailing Team Germany, CHIO Aachen, Danone, Evoshield, Mohawk Industries, FC Bayern Munchen AG, D. SWAROVSKI KG, WeissBeerger, Groupe SAMSE, Cox Communications Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company41%
Comms Service Provider10%
Financial Services Firm7%
Media Company7%
VISITORS READING REVIEWS
Computer Software Company47%
Comms Service Provider13%
Healthcare Company8%
Wholesaler/Distributor6%
Company Size
REVIEWERS
Small Business58%
Midsize Enterprise17%
Large Enterprise25%
No Data Available

Marketo is ranked 2nd in Marketing Automation with 3 reviews while SAP Marketing Cloud is ranked 6th in Marketing Automation. Marketo is rated 9.6, while SAP Marketing Cloud is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Amazon Pinpoint, Oracle Eloqua, SAS Customer Intelligence 360 and Pardot, whereas SAP Marketing Cloud is most compared with Salesforce Marketing Cloud, HubSpot Marketing Hub, SAP CRM, Oracle Eloqua and Pardot.

See our list of best Marketing Automation vendors.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.