Compare Marketo vs. SAS Customer Intelligence 360

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1,566 views|1,229 comparisons
SAS Customer Intelligence 360 Logo
312 views|224 comparisons
Most Helpful Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,817 professionals have used our research since 2012.
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We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others."

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521,817 professionals have used our research since 2012.
Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
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Also Known As
SAS Marketing Operations Management, Assetlink
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Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.

Learn more about Marketo
Learn more about SAS Customer Intelligence 360
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
Amway China, DSW
Top Industries
Computer Software Company33%
Comms Service Provider15%
Media Company8%
Energy/Utilities Company7%
No Data Available
Company Size
Small Business54%
Midsize Enterprise23%
Large Enterprise23%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: June 2021.
521,817 professionals have used our research since 2012.

Marketo is ranked 2nd in Marketing Automation with 4 reviews while SAS Customer Intelligence 360 is ranked 3rd in Marketing Resource Management. Marketo is rated 9.2, while SAS Customer Intelligence 360 is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, SAP Marketing Cloud, Oracle Eloqua, Amazon Pinpoint and HubSpot Marketing Hub, whereas SAS Customer Intelligence 360 is most compared with SAP CRM, IBM Watson Customer Experience Analytics, SAP Marketing Cloud and HCL Campaign.

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We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.