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Compare Marketo vs. Teradata Customer Interaction Manager

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Top Review
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2021.
542,721 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing.""The licensing cost usually depends on the users.""The solution is expensive compared to others.""It is expensive. We have a yearly license."

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542,721 professionals have used our research since 2012.
Questions from the Community
Top Answer: The smart campaign looks quite interesting and useful.
Top Answer: Adobe, the parent company, needs to improve on getting more information published to allow users to educate themselves on how to use the solution. You cannot find much information about Marketo on the… more »
Top Answer: We use the solution for marketing automation such as email marketing and lead aggregation.
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Ranking
3rd
Views
1,467
Comparisons
1,168
Reviews
4
Average Words per Review
513
Rating
9.3
Views
120
Comparisons
93
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
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Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Designed specifically for marketers, Teradata Customer Interaction Manager provides a 360-degree view of your customers, helping you design and execute hyper-personalized omni-channel customer journeys to drive high impact business outcomes.

Offer
Learn more about Marketo
Learn more about Teradata Customer Interaction Manager
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
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Top Industries
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider14%
Energy/Utilities Company8%
Media Company7%
No Data Available
Company Size
REVIEWERS
Small Business50%
Midsize Enterprise21%
Large Enterprise29%
No Data Available
Find out what your peers are saying about Salesforce, HubSpot, Adobe and others in Marketing Automation. Updated: October 2021.
542,721 professionals have used our research since 2012.

Marketo is ranked 3rd in Marketing Automation with 5 reviews while Teradata Customer Interaction Manager is ranked 10th in Customer Experience Management. Marketo is rated 9.0, while Teradata Customer Interaction Manager is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, SAP Marketing Cloud, Amazon Pinpoint and BrandMaker, whereas Teradata Customer Interaction Manager is most compared with Aprimo.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.