We just raised a $30M Series A: Read our story

Compare Marketo vs. Teradata Customer Interaction Manager

Cancel
You must select at least 2 products to compare!
Featured Review
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
554,382 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pricing and Cost Advice
"The licensing cost usually depends on the users.""The solution is expensive compared to others.""It is expensive. We have a yearly license.""I'm not sure about the cost because I don't get into this aspect. Clients normally take care of that. I only know that it is costly, and I don't think there are any additional costs to the licensing."

More Marketo Pricing and Cost Advice »

Information Not Available
report
Use our free recommendation engine to learn which Marketing Automation solutions are best for your needs.
554,382 professionals have used our research since 2012.
Questions from the Community
Top Answer: The main feature of Marketo is sending out emails, so that would be the most valuable feature.
Top Answer: It could be more scalable.
Top Answer: We use it in our company, which is a market research company. In terms of the version, I don't think there are multiple versions, so it's the latest one that I have.
Ask a question

Earn 20 points

Ranking
2nd
Views
1,450
Comparisons
1,168
Reviews
5
Average Words per Review
454
Rating
9.0
Views
121
Comparisons
91
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Learn More
Overview

Marketo is an all-in-one marketing solution that was created by marketers for marketers. Founded in 2007, Marketo is branded as marketing software that is easy, powerful and complete.

Organizations have access to multiple marketing and sales tools when they use this solution, such as Marketing Automation, Consumer Engagement Marketing, Real-Time Personalization, and Marketing Management.

Designed specifically for marketers, Teradata Customer Interaction Manager provides a 360-degree view of your customers, helping you design and execute hyper-personalized omni-channel customer journeys to drive high impact business outcomes.

Offer
Learn more about Marketo
Learn more about Teradata Customer Interaction Manager
Sample Customers
Marketo has a customer base of thousands of companies, including Sony, Citrix, BrightTALK, Curves International, HootSuite, Hyundai, SanDisk, and Samsung Electronics.
St.George Bank
Top Industries
VISITORS READING REVIEWS
Computer Software Company32%
Comms Service Provider16%
Energy/Utilities Company7%
Financial Services Firm6%
No Data Available
Company Size
REVIEWERS
Small Business50%
Midsize Enterprise21%
Large Enterprise29%
No Data Available
Find out what your peers are saying about Salesforce, Adobe, HubSpot and others in Marketing Automation. Updated: November 2021.
554,382 professionals have used our research since 2012.

Marketo is ranked 2nd in Marketing Automation with 5 reviews while Teradata Customer Interaction Manager is ranked 11th in Customer Experience Management. Marketo is rated 9.0, while Teradata Customer Interaction Manager is rated 0.0. The top reviewer of Marketo writes "Helpful in converting leads to customers and has good integration with CRM". On the other hand, Marketo is most compared with Salesforce Marketing Cloud, Oracle Eloqua, SAP Marketing Cloud, Amazon Pinpoint and Pardot, whereas Teradata Customer Interaction Manager is most compared with Aprimo.

We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.