Matomo vs Optimizely comparison

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Matomo Logo
1,054 views|1,031 comparisons
Optimizely Logo
332 views|341 comparisons
Featured Review
Ranking
3rd
out of 32 in Web Analytics
Views
1,054
Comparisons
1,031
Reviews
0
Average Words per Review
0
Rating
N/A
13th
out of 32 in Web Analytics
Views
332
Comparisons
341
Reviews
0
Average Words per Review
0
Rating
N/A
Comparisons
Amplitude logo
Compared 37% of the time.
Heap logo
Compared 14% of the time.
Google Analytics logo
Compared 12% of the time.
Mixpanel logo
Compared 9% of the time.
Adobe Analytics logo
Compared 5% of the time.
Amplitude logo
Compared 24% of the time.
Apptimize logo
Compared 20% of the time.
Google Analytics logo
Compared 18% of the time.
Pendo logo
Compared 14% of the time.
Also Known As
Piwik
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Matomo
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Optimizely
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Overview
Matomo is the only analytics platform that gives you full control over your data and more.

Optimizely is a powerful Digital Experience Platform (DXP) designed to empower businesses in crafting, delivering, and enhancing their digital interactions across various channels. This cloud-based platform offers a wide range of features tailored to the dynamic needs of modern enterprises. With Optimizely, companies can seamlessly manage their content, enabling them to create, edit, and publish content from a unified platform. Moreover, it offers personalized experiences by tailoring content to individual users' interests and demographics. A/B testing capabilities enable businesses to experiment with different content variations and determine which ones yield the best results, while comprehensive analytics provide insights into user interactions for continuous improvement. Optimizely also aids in conducting experiments to test new ideas, ultimately enhancing digital experiences. Businesses can make data-driven decisions with ease, thanks to its robust reporting capabilities.

Sample Customers
T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
Sony, SalesForce, FICO, Trulia, ABC, Fox Interactive Media, The Guardian, CBS, Walt Disney Company, Clorox, Livestrong
Top Industries
VISITORS READING REVIEWS
Computer Software Company18%
Government10%
Media Company7%
Insurance Company7%
VISITORS READING REVIEWS
Computer Software Company17%
Retailer11%
Government10%
Performing Arts8%
Company Size
VISITORS READING REVIEWS
Small Business28%
Midsize Enterprise13%
Large Enterprise59%
REVIEWERS
Small Business38%
Large Enterprise63%
VISITORS READING REVIEWS
Small Business27%
Midsize Enterprise7%
Large Enterprise66%

Matomo is ranked 3rd in Web Analytics while Optimizely is ranked 13th in Web Analytics. Matomo is rated 0.0, while Optimizely is rated 9.2. On the other hand, the top reviewer of Optimizely writes "Its ability to integrate with third-party platforms has been valuable". Matomo is most compared with Amplitude, Heap, Google Analytics, Mixpanel and Adobe Analytics, whereas Optimizely is most compared with Amplitude, Apptimize, Google Analytics and Pendo.

See our list of best Web Analytics vendors.

We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.