Matomo vs Segment comparison

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1,054 views|1,031 comparisons
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857 views|774 comparisons
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  • "The pricing was on the higher side but it wasn't excessively high."
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    Top Answer:I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort… more »
    Top Answer:The pricing was on the higher side but it wasn't excessively high. It's definitely not tailored for the smallest businesses, but it's well-suited for setups that anticipate significant growth.
    Top Answer:The main challenge is that the SDKs are pretty similar across programming languages, and they're not super flexible. They might not support certain use cases. It has a set of functions that work well… more »
    Ranking
    3rd
    out of 32 in Web Analytics
    Views
    1,054
    Comparisons
    1,031
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    4th
    out of 32 in Web Analytics
    Views
    857
    Comparisons
    774
    Reviews
    1
    Average Words per Review
    1,635
    Rating
    8.0
    Comparisons
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    Mixpanel logo
    Compared 9% of the time.
    Google Analytics logo
    Compared 31% of the time.
    Pendo logo
    Compared 14% of the time.
    Heap logo
    Compared 12% of the time.
    Adobe Analytics logo
    Compared 11% of the time.
    Mixpanel logo
    Compared 5% of the time.
    Also Known As
    Piwik
    Segment.io
    Learn More
    Matomo
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    Overview
    Matomo is the only analytics platform that gives you full control over your data and more.

    Segment is a customer data platform that helps organizations collect, unify, and analyze customer data from various sources. Its primary use case is to provide a single view of the customer across different touchpoints, enabling businesses to deliver personalized experiences.

    The most valuable functionality of Segment is its ability to integrate with numerous data sources, such as websites, mobile apps, and third-party tools. It simplifies the process of data collection and unification, allowing organizations to easily access and analyze customer data in real time.

    Segment helps organizations by providing a comprehensive understanding of their customer's behavior, preferences, and interactions. This valuable insight enables businesses to make data-driven decisions, optimize marketing campaigns, and improve customer engagement. By leveraging Segment's capabilities, organizations can enhance customer experiences, increase customer satisfaction, and drive business growth.

    Sample Customers
    T-Mobile, Wikimedia, Forbes, Sharp, Oxfam
    Nokia, rdio, Bonobos, LiveNation, Atlassian
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company18%
    Government10%
    Media Company7%
    Insurance Company7%
    VISITORS READING REVIEWS
    Computer Software Company16%
    Financial Services Firm11%
    Real Estate/Law Firm8%
    Comms Service Provider7%
    Company Size
    VISITORS READING REVIEWS
    Small Business28%
    Midsize Enterprise13%
    Large Enterprise59%
    VISITORS READING REVIEWS
    Small Business27%
    Midsize Enterprise14%
    Large Enterprise59%

    Matomo is ranked 3rd in Web Analytics while Segment is ranked 4th in Web Analytics with 2 reviews. Matomo is rated 0.0, while Segment is rated 8.6. On the other hand, the top reviewer of Segment writes "Simplify data management and analysis and offers built-in integrations for many data sources and destinations, reducing effort required for custom integrations". Matomo is most compared with Amplitude, Heap, Google Analytics and Mixpanel, whereas Segment is most compared with Google Analytics, Pendo, Heap, Adobe Analytics and Mixpanel.

    See our list of best Web Analytics vendors.

    We monitor all Web Analytics reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.