The Neustar Identity Data Management Platform (IDMP) gives you that true, identity-based view required to effectively activate your marketing. And by “identity,” we mean a single source of robust, person-based data that has been securely pseudonymized to protect consumer privacy. Not just browser cookies, and definitely not mountains of outdated personal details. A cumulative legacy of customer interactions connecting past and present, known and unknown linkages, to build a singular view of your customer. A persistent record of identity that will improve the customer experience through relevance, personalization, and thoughtfulness across all channels.
BlueKai is the industry’s leading cloud-based big data platform that enables marketing organizations to personalize online, offline, and mobile marketing campaigns with richer and more-actionable information about targeted audiences.
Neustar IDMP is ranked 7th in Data Management Platforms (DMP) while Oracle BlueKai is ranked 4th in Data Management Platforms (DMP). Neustar IDMP is rated 0.0, while Oracle BlueKai is rated 0.0. On the other hand, Neustar IDMP is most compared with Adobe Audience Manager, whereas Oracle BlueKai is most compared with Adobe Audience Manager, Lotame DMP, Amobee DMP and Adform Audience Base.
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