The ‘modern shopper’ encounters endless messages through a wide range of online and offline marketing channels. They browse across multiple devices and platforms and transact wherever and whenever it suits them.
The key to success for many iconic brands is their ability to measure marketing performance and use “big data” to drive key marketing and trading decisions. Success for individual business is measured differently, and will often change over time following the business strategy and objectives, but successful brands are able to collect, organise and analyse their data to better reach their customers and do business more effectively.
Through a combination of technology, consultancy and an agreed roadmap, Measured Success enables businesses to see the true performance of their marketing, across all channels and devices. Measured Success provides insights that aren’t just academically interesting, but lead to real business actions and measured results.
Neustar MarketShare is ranked 1st in Cross-Channel Attribution Providers while Rakuten DC Storm is ranked 4th in Cross-Channel Attribution Providers. Neustar MarketShare is rated 0.0, while Rakuten DC Storm is rated 0.0. On the other hand, Neustar MarketShare is most compared with Visual IQ Intelligence Suite and Marketing Evolution, whereas Rakuten DC Storm is most compared with Visual IQ Intelligence Suite.
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