• Home
  • Oktopost vs. Salesforce Marketing Cloud

Oktopost vs Salesforce Marketing Cloud comparison

Cancel
You must select at least 2 products to compare!
Oktopost Logo

Oktopost

Read 1 Oktopost review
64 views|36 comparisons
60% willing to recommend
Salesforce Logo

Salesforce Marketing Cloud

Read 50 Salesforce Marketing Cloud reviews
505 views|289 comparisons
98% willing to recommend
Comparison Buyer's Guide
Download the complete report
Buyer's Guide
Social CRM
March 2024
Executive Summary

We performed a comparison between Oktopost and Salesforce Marketing Cloud based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM.
To learn more, read our detailed Social CRM Report (Updated: March 2024).
Download the complete report
767,319 professionals have used our research since 2012.
Featured Review
Anonymous User
The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a...
Oktopost allows us to have visibility into where we're moving the needle with our social media marketing. The insights it provides are very helpful... Read more →
Anonymous User
Maps customer journeys and works for email campaigns but pricing is expensive
The tool's report file creation functionality helps us with productivity. We can also use it to check CRM campaigns. The data is in one place.
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pricing and Cost Advice
Information Not Available
  • "Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
  • "We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
  • "The licensing cost for the solution is on a yearly basis."
  • "Salesforce has different versions of the solution and some are more suitable for smaller clients. However, Salesforce is expensive."
  • "The solution is paid for monthly."
  • "It is a license per user."
  • "My company pays to use this solution."
  • "This solution is priced in the medium to high price range."

    • More Salesforce Marketing Cloud Pricing and Cost Advice →

    report
    See Which Vendors Are Best For You
    Use our free recommendation engine to learn which Social CRM solutions are best for your needs.
    See Recommendations
    767,319 professionals have used our research since 2012.
    Questions from the Community
    Ask a question

    Earn 20 points

    What do you like most about Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns.
    Read all 23 answers   →
    What is your experience regarding pricing and costs for Salesforce Market...
    Top Answer:The price is expensive. When comparing available products, such as those on Amazon, it's evident that AWS components are significantly cheaper. This is especially true since our systems run on the AWS… more »
    Read all 17 answers   →
    What needs improvement with Salesforce Marketing Cloud?
    Top Answer:Salesforce Marketing Cloud is expensive. The email functionality should be more modern and user-friendly.
    Read all 25 answers   →
    Ranking
    14th
    out of 34 in Social CRM
    Views
    64
    Comparisons
    36
    Reviews
    0
    Average Words per Review
    0
    Rating
    N/A
    1st
    out of 34 in Social CRM
    Views
    505
    Comparisons
    289
    Reviews
    35
    Average Words per Review
    368
    Rating
    8.3
    Comparisons
    Also Known As
    ExactTarget
    Learn More
    Oktopost
    Video Not Available
    Salesforce
    Video Not Available
    Overview

    Oktopost is the first solution to establish the ROI of social media, bridging the gap between social media and lead generation. With Oktopost, B2B companies execute social media campaigns across social networks such as Twitter, Facebook, LinkedIn and Google+ Pages from one secure, web-based dashboard. Advanced functionality includes data integration with platforms such as Act-On, Marketo, Eloqua, and Salesforce.com.

    Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels. 

    With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping. 

    The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment. 

    Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions. 

    With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.

    Sample Customers
    Panasonic, Toshiba, Kapost, Deluxe, Act-On, SiSense, Roojoom, Blazemeter
    American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
    Top Industries
    No Data Available
    REVIEWERS
    Computer Software Company44%
    Financial Services Firm12%
    Marketing Services Firm8%
    Consumer Goods Company4%
    VISITORS READING REVIEWS
    Educational Organization46%
    Computer Software Company10%
    Financial Services Firm7%
    Manufacturing Company4%
    Company Size
    No Data Available
    REVIEWERS
    Small Business29%
    Midsize Enterprise25%
    Large Enterprise46%
    VISITORS READING REVIEWS
    Small Business13%
    Midsize Enterprise52%
    Large Enterprise35%
    Buyer's Guide
    Social CRM
    March 2024
    Download Free Report
    Find out what your peers are saying about Salesforce, Sprinklr, HootSuite and others in Social CRM. Updated: March 2024.
    DOWNLOAD NOW
    767,319 professionals have used our research since 2012.

    Oktopost is ranked 14th in Social CRM while Salesforce Marketing Cloud is ranked 1st in Social CRM with 50 reviews. Oktopost is rated 6.0, while Salesforce Marketing Cloud is rated 8.4. The top reviewer of Oktopost writes "The insights it provides are very helpful in understanding what is working for us and what's not, but it needs a dashboard that shows me how many followers our accounts have gained or lost". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". Oktopost is most compared with , whereas Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud.

    See our list of best Social CRM vendors.

    We monitor all Social CRM reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.