Oracle ATG vs Pega CRM comparison

Cancel
You must select at least 2 products to compare!
Oracle Logo
2,690 views|2,002 comparisons
100% willing to recommend
Pega Logo
303 views|218 comparisons
100% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle ATG and Pega CRM based on real PeerSpot user reviews.

Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms.
To learn more, read our detailed eCommerce Platforms Report (Updated: April 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The merchandising part is where the business user adds and configures permissions, which is quite important for us.""The features that help us to change the product and pricing are good. They give us enough flexibility to manage this application.""The tool's most valuable features are its integration with various scanners, OCR capability, and ability to populate the system with a lot of information. We use the workload automation feature occasionally.""The most valuable features are all the promotion capabilities and the tiered-pricing capabilities."

More Oracle ATG Pros →

"The solution is very easy to use.""We can effortlessly manage the data within it, and it offers ease of use and high flexibility to present the data across various vendors.""Pega offers a clear parent-child case relationship that's easily created and maintained. Dependencies can be configured, where reaching a specific stage in a parent case automatically triggers a child task in a child case, while the parent case remains on hold until a certain condition is met before moving forward. This configuration allows multiple users to work on cases in parallel. Many of these settings are readily available within Pega case settings. Overall, Pega's case management is unparalleled compared to other options.""The case management feature is really valuable.""The most valuable feature is the ability to pull information about the customer on-the-fly so they feel the interaction is more personal.""It also reduces the duration per call, and it ensures a first time resolution of the issue.""One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach.""Great flexibility and its locking mechanism enable multiple users to work on the same case seamlessly."

More Pega CRM Pros →

Cons
"Oracle has a cloud solution, but some on-prem features are not available in the cloud version.""One drawback is that the tool could be more agile in adding new features. Since the product is very big, new features aren't added continuously. However, it already meets most of our requirements for day-to-day use.""So far, with Oracle ATG, I haven't seen any good cloud-based solutions.""There should be some sort of native integration. All the integrations that we build are completely customized. There should also be a mechanism for user surveys and product reviews. As of now, I don't see any feature related to these. It must have a provision for doing customer surveys and allowing customers to give product feedback. If I have a customer who purchased something on the website, there has to be a mechanism for a company to capture the feedback. This feature is currently not there. Similarly, if a customer wants to do a review of the product, there is no native feature for that."

More Oracle ATG Cons →

"The disadvantage of the tool stems from the fact that it does not allow users to make database-level modifications.""The UI should be improved.""For many of the clients, they have a separate system or separate layer of UI and a separate layer of the business rules engine, which Pega has taken care of in the recent releases.""There has been a common acknowledgment among customers that this solution is an expensive tool and they often opt for cheaper tools like Comodo""It would be beneficial to enhance the pricing and support implementation options as they are currently quite expensive.""The UI is lagging and needs to be improved.""Price is always a concern for many organizations. They often think Pega is expensive, and sometimes they don't fully understand the pricing model.""The solution has room for improvement around decisional and real-time data analysis."

More Pega CRM Cons →

Pricing and Cost Advice
  • "Oracle ATG is an expensive solution."
  • "The product's pricing is moderate. We use a license module."
  • More Oracle ATG Pricing and Cost Advice →

  • "It is expensive."
  • "We have numerous uses of the solution in our organisation. Almost 72 applications are integrated with Pega CRM, and some of them are shutting down for various reasons including the high licensing costs. There is a strong focus in the market and offices on cost reduction."
  • "The pricing is on the higher side."
  • More Pega CRM Pricing and Cost Advice →

    report
    Use our free recommendation engine to learn which eCommerce Platforms solutions are best for your needs.
    768,578 professionals have used our research since 2012.
    Comparison Review
    Questions from the Community
    Top Answer:The merchandising part is where the business user adds and configures permissions, which is quite important for us.
    Top Answer:Other companies provide us with cloud-based solutions. So far, with Oracle ATG, I haven't seen any good cloud-based solutions. They started with cloud-based, but I think it was not very successful. It… more »
    Top Answer:The client has a book-selling portal where they sell books. Currently, they are using the old 10.x version of Oracle Commerce. They are looking for an open-source solution where the license cost is… more »
    Top Answer:One of the most valuable features of Pega CRM for our team's productivity is its ease of setup, thanks to its configuration-driven approach.
    Top Answer:There is room for improvement and further enhancement in the stability capabilities. I think there's potential for enhancement in the support system provided. It would be beneficial to enhance the… more »
    Top Answer:There are numerous use cases tailored for customer retention and customer acquisition. These scenarios often come with pre-configured visual logic, with the flexibility to adjust them to fit specific… more »
    Ranking
    4th
    out of 72 in eCommerce Platforms
    Views
    2,690
    Comparisons
    2,002
    Reviews
    2
    Average Words per Review
    483
    Rating
    8.5
    Views
    303
    Comparisons
    218
    Reviews
    8
    Average Words per Review
    725
    Rating
    8.1
    Comparisons
    Also Known As
    ATG
    Chordiant
    Learn More
    Pega
    Video Not Available
    Overview

    Oracle ATG is an ecommerce solution that features out-of-the-box omnichannel experiences, makes it easy and fast to launch websites, provides scalable business-user control, and integrates well with other products. The platform helps businesses ensure relevant experiences to their customers at each touchpoint of a customer’s purchase journey (including the web, contact center, mobile devices, social media, physical stores, and more). Thich helps to increase sales and ensure a seamless buying experience. The solution can be implemented on premises or hosted by Oracle or a third party and it also runs on one of three application servers, including Oracle WebLogic, JBoss, or IBM WebSphere.

    Oracle ATG Web Commerce is made up of three platform layers:

    1. The Dynamo application framework (DAF)
    2. The personalization module (DPS)
    3. The scenarios module (DSS)

    Oracle ATG Features

    Oracle ATG has many valuable key features. Some of the most useful ones include:

    • Personalization capabilities: Oracle ATG has personalization capabilities including DPS and DSS. The personalization module (DPS) provides control to customize the content as per customer interest, targeting content based on the customer’s interest. The scenarios module (DSS) extends the content targeting capabilities of the personalization module. In addition, you can have customized content in a way that changes dynamically for each user. Scenarios are time-sensitive, event-driven campaigns designed to manage interactions between site visitors and content over a long period.
    • Data anywhere architecture: Oracle ATG is designed with data anywhere architecture, meaning implementation is independent of the data source. With Oracle ATG, if you change your database, you do not have to change your code.
    • Payment integration support: Oracle ATG eCommerce supports various payment gateway integrations, which includes credit card, PayPal, or any other payment mode. The code can be customized to any payment method you want.
    • Application server support: Oracle ATG’s eCommerce applications are built on the concept of component-based model. It supports most of the major application servers, like JBOSS, WebLogic, and WebSphere. The component model is implemented using JSP and Java Beans, which are easily and widely used.

    Oracle ATG Benefits

    There are several benefits to implementing Oracle ATG. Some of the biggest advantages the solution offers include:

    • It has both B2B and B2C offerings.
    • It enables merchants to manage and sell complex products.
    • It allows merchants to efficiently personalize the shopper experience through customisable content, sites, and campaigns.
    • The solution is designed with a unified architecture that lets you manage multiple sites efficiently.
    • Oracle ATG includes robust personalization features, including tailored content and merchandise, personalized search, tailored websites, and customized marketing programs.
    • With the solution’s data anywhere architecture, you can easily manage integrations.
    • Business users can develop categories, products, and SKUs and organize them into catalogs that exist in a content management environment.
    • It is simple and easy to use with a clean interface.
    • Oracle ATG also has good dashboards for visualizing the data in a comprehensive and clear format.
    • Because Oracle ATG is a server-side, component-driven platform, you can use headless systems while retaining most of its features. If you already have an Oracle ATG setup, you can keep the frontend and migrate the backend to a microservices-based alternative for more flexibility.
    Pega BPM streamlines your operations so you can reduce costs and improve business agility. Pega is recognized by leading analyst firms as the most comprehensive and unified BPM platform.
    Sample Customers
    Agilent, Shenhua Group Corporation Ltd., Fox Head Inc., Netshoes, Mr. Price, Retail World AE, Sascar, Banca Transilvania, UL, Fox Head, Carolina Biological Supply, Groupe Dynamite
    The State of Maine, Aegis, Aegon, AIG Japan, ING
    Top Industries
    VISITORS READING REVIEWS
    Computer Software Company15%
    Retailer14%
    Financial Services Firm10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Financial Services Firm24%
    Computer Software Company15%
    Real Estate/Law Firm6%
    Government6%
    Company Size
    REVIEWERS
    Small Business14%
    Midsize Enterprise29%
    Large Enterprise57%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise16%
    Large Enterprise65%
    REVIEWERS
    Midsize Enterprise20%
    Large Enterprise80%
    VISITORS READING REVIEWS
    Small Business18%
    Midsize Enterprise11%
    Large Enterprise71%
    Buyer's Guide
    eCommerce Platforms
    April 2024
    Find out what your peers are saying about Salesforce, SAP, Adobe and others in eCommerce Platforms. Updated: April 2024.
    768,578 professionals have used our research since 2012.

    Oracle ATG is ranked 4th in eCommerce Platforms with 7 reviews while Pega CRM is ranked 6th in CRM Customer Engagement Centers with 10 reviews. Oracle ATG is rated 8.2, while Pega CRM is rated 8.0. The top reviewer of Oracle ATG writes "The solution offers a great way to share products, profiles, and user accounts across multiple sites". On the other hand, the top reviewer of Pega CRM writes "Case management feature is valuable but the pricing is expensive". Oracle ATG is most compared with Oracle Commerce Cloud, SAP Hybris Commerce, Salesforce Commerce Cloud, Adobe Commerce and Shopify, whereas Pega CRM is most compared with Pega Robotic Process Automation, Microsoft Dynamics CRM, Siebel CRM, Genesys Cloud CX and HubSpot CRM.

    We monitor all eCommerce Platforms reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.