Oracle CRM vs Pardot comparison

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Oracle Logo
322 views|248 comparisons
90% willing to recommend
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1,633 views|639 comparisons
87% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Oracle CRM and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle CRM vs. Pardot Report (Updated: March 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is scalable.""Oracle CRM is a stable solution.""It is difficult to highlight the most valuable features because the system as a whole works very well for our loyal program. It is a very good system and I believe that they are the oldest loyalty system on the market. The service is very good, with many customizable options, and has a strong database to help us build our rules and point systems for the loyal program.""It is one of the most proficient CRM tools out there. It is comprehensive and scalable. It covers most of the CRM activities, business lines, and business requirements.""Oracle CRM is a versatile solution with many features and functionalities that makes it a suitable solution for many different business use cases.""The most valuable features of the solution I like are its stability and customization.""It's very easy to find any customer-related data.""We are able to take back control of our client sales information and analyze it for the future to improve."

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"The tracking and automation of outbound messaging is the solution's most valuable aspect.""It's easy to create email templates and landing pages.""Campaign tracking is a valuable feature.""The most valuable feature is the customization of the solution.""It has made email marketing quicker and easier.""The solution can be easily integrated with Salesforce.""The product is stable."

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Cons
"Oracle CRM should have more integration with different platforms.""This solution is only available on-premises. It could be improved by offering a cloud/SaaS option which is more scalable.""I'd like to see more feature enhancements.""The product is complicated to use for new users.""Oracle CRM can improve integration and performance.""An improvement would be to lower the price of the license.""Their support could be faster. Like any other solution provider, in some cases, it takes time to get their response, and sometimes, they do not fix the issue in the first round. Therefore, we have to go through another round.""The licensing is expensive."

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"Lacks sufficient free custom fields.""The solution is quite expensive, at least, for smaller teams.""When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""Pardot must be synced with Salesforce.""​Technical support has been quick and helpful every time.""The solution lacks integration with Instagram, which is our top problem with the product.""Needs to improve list building."

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Pricing and Cost Advice
  • "It is not cheap. It is more suitable for big companies."
  • "We were able to get a ten-year contract for a very good discount with our three platforms together with Oracle."
  • "We have annual licenses to use this solution that are quite expensive. For example, we have approximately four types of licenses and we have one annual contract for the number of licenses we use for Oracle CRM and the loyalty system."
  • "There are licenses needed to use this solution and they are managed by our product team."
  • "Every year, we have new users, and we get new licenses. It depends on various things such as the number of users and expansion of our business lines."
  • "The licensing is on a yearly basis."
  • "The cost of a license with support is slightly higher than a regular license."
  • "The costing for this solution is very high. It targets top tier companies. This solution can be split up into multiple modules to cater to the low tier customers."
  • More Oracle CRM Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The product’s pricing is very high. I rate the pricing an eight out of ten.
    Top Answer:Improvements are required around the microservices offered by the product. Improvements are needed in the new kind of microservices of the product. With Oracle CRM, the way you develop the integration… more »
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Ranking
    5th
    Views
    322
    Comparisons
    248
    Reviews
    17
    Average Words per Review
    352
    Rating
    7.8
    6th
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Comparisons
    Siebel CRM logo
    Compared 31% of the time.
    SAP CRM logo
    Compared 27% of the time.
    Microsoft Dynamics CRM logo
    Compared 14% of the time.
    Amdocs CRM logo
    Compared 13% of the time.
    Oracle Eloqua logo
    Compared 35% of the time.
    Marketo logo
    Compared 28% of the time.
    Salesforce Marketing Cloud logo
    Compared 18% of the time.
    Iterable logo
    Compared 8% of the time.
    HubSpot Marketing Hub logo
    Compared 5% of the time.
    Also Known As
    Market2Lead
    Learn More
    Overview

    On demand CRM with contextual intelligence, adaptive business planning, and analytics. Supports cloud integration with Outlook and mobile devices, as well as sales and marketing applications. Multi-tenancy or single-tenancy options available.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    Turk Telekom, yoo Ltd , Mobilitec, Sanipex Group, ec4u expert consulting AG, Hover Automotive India Pvt. Ltd., Lawn Tennis Association, Geodis, Freedom Technology
    Arketi Group
    Top Industries
    REVIEWERS
    Comms Service Provider20%
    Government20%
    Manufacturing Company13%
    Financial Services Firm13%
    VISITORS READING REVIEWS
    Computer Software Company14%
    Financial Services Firm11%
    Government8%
    University8%
    VISITORS READING REVIEWS
    Educational Organization63%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    REVIEWERS
    Small Business39%
    Midsize Enterprise6%
    Large Enterprise55%
    VISITORS READING REVIEWS
    Small Business22%
    Midsize Enterprise13%
    Large Enterprise65%
    REVIEWERS
    Small Business30%
    Midsize Enterprise30%
    Large Enterprise40%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Oracle CRM vs. Pardot
    March 2024
    Find out what your peers are saying about Oracle CRM vs. Pardot and other solutions. Updated: March 2024.
    767,847 professionals have used our research since 2012.

    Oracle CRM is ranked 5th in Marketing Automation with 31 reviews while Pardot is ranked 6th in Marketing Automation with 8 reviews. Oracle CRM is rated 7.8, while Pardot is rated 7.8. The top reviewer of Oracle CRM writes "The solution is easy to deploy, scalable, and stable". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Oracle CRM is most compared with Siebel CRM, SAP CRM, Microsoft Dynamics CRM, Amdocs CRM and Salesforce Sales Cloud, whereas Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub. See our Oracle CRM vs. Pardot report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.