Oracle Eloqua vs Pardot comparison

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3,712 views|1,889 comparisons
93% willing to recommend
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1,633 views|639 comparisons
87% willing to recommend
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Executive Summary

We performed a comparison between Oracle Eloqua and Pardot based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Oracle Eloqua vs. Pardot Report (Updated: March 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The solution is good for B2B email marketing.""The solution is stable.""The solution's engine framework is quite simple, giving you the agility you need in the business.""It provides good support for really large databases.""​Lead scoring is very useful for both measuring the effectiveness of campaigns as well as deciding which leads to send sales’ way.""The initial setup was straightforward.""Lead scoring has helped with the process of qualifying leads.""The ease of maintenance is the most valuable feature."

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"The tracking and automation of outbound messaging is the solution's most valuable aspect.""The most valuable feature is the customization of the solution.""The product is stable.""Campaign tracking is a valuable feature.""The solution can be easily integrated with Salesforce.""It has made email marketing quicker and easier.""It's easy to create email templates and landing pages."

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Cons
"The cost of the solution has room for improvement.""The reporting features should be improved.""The solution does not have a good database architecture.""This product hasn't kept up to date on features.""The solution could improve by having a more user-friendly interface.""The solution should consider adding functionality related to event listening, such as webhooks.""​Reporting is very clunky and not user friendly.​""The product's initial setup process could be better."

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"The solution lacks integration with Instagram, which is our top problem with the product.""When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""Lacks sufficient free custom fields.""Pardot must be synced with Salesforce.""​Technical support has been quick and helpful every time.""The solution is quite expensive, at least, for smaller teams.""Needs to improve list building."

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Pricing and Cost Advice
  • "Our licensing costs are yearly."
  • "The solution is expensive."
  • "The tool is pricey compared to products like Marketo."
  • "Oracle Eloqua's pricing is medium."
  • "Oracle Eloqua is quite an affordable solution."
  • More Oracle Eloqua Pricing and Cost Advice →

  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
  • More Pardot Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The solution should consider adding functionality related to event listening, such as webhooks. The solution should provide an omnichannel approach rather than just email and a message, neither of… more »
    Top Answer:We use the solution for digital marketing, especially for email marketing. We have B2B as well as B2C customers.
    Top Answer:The solution's engine framework is quite simple, giving you the agility you need in the business.
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Ranking
    3rd
    Views
    3,712
    Comparisons
    1,889
    Reviews
    4
    Average Words per Review
    284
    Rating
    8.5
    6th
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    Comparisons
    Also Known As
    Eloqua, Oracle Marketing Cloud
    Learn More
    Overview

    Eloqua is the Oracle marketing automation and revenue performance management solution used by sales and marketing teams all over the world. With Eloqua, organizations can easily execute marketing campaigns, build and manage their databases, convert leads to sales, and measure the impact of marketing activities on the organization.

    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.
    Sample Customers
    Thomson Reuters, The Dow Chemical Company, Avid, LifeSize, and Avalara.
    Arketi Group
    Top Industries
    REVIEWERS
    Manufacturing Company33%
    Computer Software Company17%
    Media Company17%
    Financial Services Firm17%
    VISITORS READING REVIEWS
    Educational Organization71%
    Computer Software Company6%
    Financial Services Firm4%
    Manufacturing Company3%
    VISITORS READING REVIEWS
    Educational Organization63%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    Company Size
    REVIEWERS
    Small Business29%
    Midsize Enterprise24%
    Large Enterprise47%
    VISITORS READING REVIEWS
    Small Business6%
    Midsize Enterprise73%
    Large Enterprise21%
    REVIEWERS
    Small Business27%
    Midsize Enterprise27%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    Buyer's Guide
    Oracle Eloqua vs. Pardot
    March 2024
    Find out what your peers are saying about Oracle Eloqua vs. Pardot and other solutions. Updated: March 2024.
    767,847 professionals have used our research since 2012.

    Oracle Eloqua is ranked 3rd in Marketing Automation with 32 reviews while Pardot is ranked 6th in Marketing Automation with 8 reviews. Oracle Eloqua is rated 8.8, while Pardot is rated 7.8. The top reviewer of Oracle Eloqua writes "A well-known and flexible solution that provides a lot of features for B2B email marketing". On the other hand, the top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". Oracle Eloqua is most compared with Salesforce Marketing Cloud, Marketo, HubSpot Marketing Hub, Oracle CRM and Zift Solutions, whereas Pardot is most compared with Marketo, Salesforce Marketing Cloud, Iterable, HubSpot Marketing Hub and SAP Marketing Cloud. See our Oracle Eloqua vs. Pardot report.

    See our list of best Marketing Automation vendors.

    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.