Compare Oracle Service Cloud vs. Salesforce Marketing Cloud

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Most Helpful Review
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"Everything is managed by Oracle, so they have security in place."

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"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""The solution is very, very scalable.""The Journey Builder and the Email Studio features are most valuable."

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Cons
"The user experience has to be much better."

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"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."

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Pricing and Cost Advice
"This is definitely an expensive product compared to others on the market."

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"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."

More Salesforce Marketing Cloud Pricing and Cost Advice »

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Questions from the Community
Top Answer: Everything is managed by Oracle, so they have security in place.
Top Answer: Oracle has to work on the interface for this solution. The user experience has to be much better. They have to work on integration with other systems.
Top Answer: This product is used to provide and kind of service that is related to customer support.
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
Ranking
6th
Views
1,147
Comparisons
826
Reviews
1
Average Words per Review
275
Rating
6.0
1st
Views
6,228
Comparisons
5,281
Reviews
3
Average Words per Review
417
Rating
8.7
Popular Comparisons
Also Known As
Oracle RightNow
ExactTarget
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Overview

Oracle Service Cloud, part of the Oracle CX Cloud Suite, is a cloud-based, omnichannel solution that captures a 360-degree view of every customer in a dynamic and unified agent desktop. Oracle Service Cloud’s innovative approach is driven by knowledge, automation, and evolving customer interaction channels, simplifying every service experience for service administrators and customers alike. By helping to differentiate your organization's service experience, Oracle Service Cloud delivers measurable business impacts across all industries.

This flexible and scalable platform includes:

  • A highly interactive and pixel-perfect Web and Mobile Customer Service, encouraging customers to self-serve via a customer portal, knowledge base, Facebook page, or peer-based community. Service can also be predictive, through the Internet of Things, or automated through virtual assistants, for example.
  • A unified Cross-Channel Contact Center that captures a unique 360-degree view of every consumer across all channels guiding agents to seamless resolution.
  • A time-based, self-learning, and predictive Field Service Management (formerly TOA Technologies) that automates and optimizes operations in the field.
  • A fully integrated cloud Knowledge Management solution that delivers a seamless and consistent experience across all channels. It is the backbone of every omnichannel service strategy.
  • Oracle Policy Automation delivers Smarter Advice–a more personal, richer interaction with customers based on the easy automation of business processes, rules, regulations, and organizational policies.

  For more information visit https://cloud.oracle.com/en_US/service-cloud

Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.
Offer
Learn more about Oracle Service Cloud
Learn more about Salesforce Marketing Cloud
Sample Customers
Pacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Top Industries
VISITORS READING REVIEWS
Computer Software Company45%
Comms Service Provider12%
Manufacturing Company7%
Energy/Utilities Company6%
VISITORS READING REVIEWS
Computer Software Company44%
Comms Service Provider16%
Media Company7%
Financial Services Firm5%
Company Size
REVIEWERS
Small Business47%
Midsize Enterprise7%
Large Enterprise47%
REVIEWERS
Small Business14%
Midsize Enterprise57%
Large Enterprise29%

Oracle Service Cloud is ranked 6th in Marketing Management with 1 review while Salesforce Marketing Cloud is ranked 1st in Marketing Management with 3 reviews. Oracle Service Cloud is rated 6.0, while Salesforce Marketing Cloud is rated 8.6. The top reviewer of Oracle Service Cloud writes "Scales well and is fully managed by Oracle, but the user experience needs to be improved". On the other hand, the top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". Oracle Service Cloud is most compared with Siebel CRM, Oracle CX Sales, Vlocity, Microsoft Dynamics CRM and Salesforce Service Cloud, whereas Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, Adobe Campaign, SAP Marketing Cloud and HubSpot Marketing Hub.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.