Oracle Service Cloud vs. Teradata Aprimo

Oracle Service Cloud is ranked 2nd in Marketing Management with 9 reviews vs Teradata Aprimo which is ranked 11th in Marketing Management. The top reviewer of Oracle Service Cloud writes "Provides a complete view of end users though all channels and base marketing". Oracle Service Cloud is most compared with Siebel CRM, Microsoft Dynamics CRM and Salesforce Service Cloud. Teradata Aprimo is most compared with IBM Campaign, Salesforce Marketing Cloud and Marketo.
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Compared 20% of the time.
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Compared 20% of the time.
Compared 12% of the time.
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Also Known As
Also Known AsOracle RightNowAprimo

Oracle Service Cloud, part of the Oracle CX Cloud Suite, is a cloud-based, omnichannel solution that captures a 360-degree view of every customer in a dynamic and unified agent desktop. Oracle Service Cloud’s innovative approach is driven by knowledge, automation, and evolving customer interaction channels, simplifying every service experience for service administrators and customers alike. By helping to differentiate your organization's service experience, Oracle Service Cloud delivers measurable business impacts across all industries.

This flexible and scalable platform includes:

  • A highly interactive and pixel-perfect Web and Mobile Customer Service, encouraging customers to self-serve via a customer portal, knowledge base, Facebook page, or peer-based community. Service can also be predictive, through the Internet of Things, or automated through virtual assistants, for example.
  • A unified Cross-Channel Contact Center that captures a unique 360-degree view of every consumer across all channels guiding agents to seamless resolution.
  • A time-based, self-learning, and predictive Field Service Management (formerly TOA Technologies) that automates and optimizes operations in the field.
  • A fully integrated cloud Knowledge Management solution that delivers a seamless and consistent experience across all channels. It is the backbone of every omnichannel service strategy.
  • Oracle Policy Automation delivers Smarter Advice–a more personal, richer interaction with customers based on the easy automation of business processes, rules, regulations, and organizational policies.

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Aprimo is a marketing automation platform from Teradata, a company focused on helping business leaders, IT professionals, data scientists, and marketing leaders address complex online marketing issues. Headquartered in Dayton, OH, Teradata acquired Aprimo to serve as its business-to-consumer and B2B marketing software developer. Teradata's primary goal is to help organizations gather and analyze data in order to expand their business. Aprimo helps businesses run their marketing campaigns more efficiently. By unifying budget allocation, workflow, and lead analytics into a single platform, brands can simplify the marketing process while improving their bottom line. Aprimo focuses on data-driven marketing, which allows business owners and marketing directors to make the most informed decisions possible. Their platform harnesses the power of big-data analytics to help brands understand customer preference, cultivate leads, and engage loyal clients. Aprimo's solutions address marketing operations, digital messaging, campaign management, marketing analytics, and data management. Companies that integrate Aprimo into their strategy experience greater ROI and impressive revenue increases. Ace Hardware Corporation needed a marketing solution to combat stagnation in their marketplace. New customer insights and retail focus gave Ace Hardware the tools necessary to boost business performance. After implementing Aprimo, Ace Hardware experienced 5.4 percent business growth in 2005, its largest year-to-year growth in nearly a decade. Since then, Ace has prioritized enterprise data marketing.    
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Sample Customers
Sample CustomersPacifico Seguros Generales, Elsevier B.V., Madison Area Technical College, Bigtree Entertainment, Pvt. Ltd., HM Land Registry, Walmart Stores Inc., MakeMyTrip Ltd., Orbitz Worldwide LLC, Big Fish Games Inc.Warner Bros. Entertainment
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