Pardot vs SugarCRM Platform comparison

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Salesforce Logo
1,633 views|639 comparisons
87% willing to recommend
SugarCRM Logo
114 views|64 comparisons
46% willing to recommend
Comparison Buyer's Guide
Executive Summary

We performed a comparison between Pardot and SugarCRM Platform based on real PeerSpot user reviews.

Find out in this report how the two Marketing Automation solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
To learn more, read our detailed Pardot vs. SugarCRM Platform Report (Updated: March 2024).
768,578 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"The product is stable.""The solution can be easily integrated with Salesforce.""Campaign tracking is a valuable feature.""The most valuable feature is the customization of the solution.""It's easy to create email templates and landing pages.""The tracking and automation of outbound messaging is the solution's most valuable aspect.""It has made email marketing quicker and easier."

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"The most valuable aspect of this solution is its low cost.""It works well with Jira. You can customize it to fit your needs.""The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.""The most valuable feature is relation capability, which allows us to relay customers with invoice orders.""The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."

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Cons
"​Technical support has been quick and helpful every time.""Needs to improve list building.""Pardot must be synced with Salesforce.""When we compare it to other automation tools, in Pardot, I'm not able to see any drag-and-drop options. We have to work on an HTML template itself.""The solution lacks integration with Instagram, which is our top problem with the product.""The solution is quite expensive, at least, for smaller teams.""Lacks sufficient free custom fields."

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"It lacks customization, and this is the main reason that we are switching to a different solution.""In the next release, I would like to see personalization of information about customers or specific businesses or opportunities.""While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use.""I would like to see more integration on a mobile platform in the next release.""You cannot include all your entities under one instance at the moment.""Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."

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Pricing and Cost Advice
  • "​Make sure you do not pay for features that you may not need​."
  • "We pay about $4000 a month."
  • "The price of this solution is expensive. However, you are going to receive good value for money. They could improve by reducing the price."
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  • "Licensing fees are paid on a yearly basis."
  • More SugarCRM Platform Pricing and Cost Advice →

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    Questions from the Community
    Top Answer:The solution can be easily integrated with Salesforce.
    Top Answer:If it's not used, it becomes expensive software at the end of the day. From a price point, it is in the mid-price range. It's not the most expensive. It's not the cheapest.
    Top Answer:I do not like the solution. The product must enable users to make a smart list and embed it into each program instead of building it independently. The tool should provide tag fields to filter the… more »
    Top Answer:The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
    Top Answer:I would rate the costliness of SugarCRM a two out of ten. It is very affordable. When compared to competitors like Zoho and Salesforce, it is considered quite budget-friendly. The additional costs for… more »
    Top Answer:One area where SugarCRM could improve is its UI. While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually… more »
    Ranking
    6th
    Views
    1,633
    Comparisons
    639
    Reviews
    3
    Average Words per Review
    420
    Rating
    7.3
    9th
    Views
    114
    Comparisons
    64
    Reviews
    4
    Average Words per Review
    465
    Rating
    8.0
    Comparisons
    Learn More
    Overview
    Pardot, a salesforce.com Company, is an easy-to-use B2B Marketing Automation suite that helps sales and marketing teams maximize efficiency and increase revenue. Pardot's lead management software features CRM integration, email marketing, lead nurturing, lead scoring, and ROI reporting to help marketing and sales teams work together to generate and qualify sales leads, shorten sales cycles, and demonstrate marketing accountability.

    SugarCRM is a versatile CRM solution that facilitates communication and organization within a company. Its primary use case includes call and comment logging, account relation, customer detail storage, verification handling, transaction tracking, marketing material management, and payment transaction handling. The most valuable functionalities include customizable exports of graphics, statuses, complaints, and tasks, as well as its scalability, stability, and low cost. It integrates well with Jira and can be easily configured. The platform improves efficiency, productivity, collaboration, communication, and coordination within organizations, while also providing valuable insights and data analytics for informed decision-making.

    Sample Customers
    Arketi Group
    Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
    Top Industries
    VISITORS READING REVIEWS
    Educational Organization64%
    Computer Software Company9%
    Financial Services Firm5%
    Manufacturing Company3%
    VISITORS READING REVIEWS
    Educational Organization40%
    Computer Software Company18%
    Financial Services Firm7%
    Real Estate/Law Firm7%
    Company Size
    REVIEWERS
    Small Business27%
    Midsize Enterprise27%
    Large Enterprise45%
    VISITORS READING REVIEWS
    Small Business10%
    Midsize Enterprise67%
    Large Enterprise23%
    REVIEWERS
    Small Business69%
    Midsize Enterprise15%
    Large Enterprise15%
    VISITORS READING REVIEWS
    Small Business19%
    Midsize Enterprise51%
    Large Enterprise30%
    Buyer's Guide
    Pardot vs. SugarCRM Platform
    March 2024
    Find out what your peers are saying about Pardot vs. SugarCRM Platform and other solutions. Updated: March 2024.
    768,578 professionals have used our research since 2012.

    Pardot is ranked 6th in Marketing Automation with 8 reviews while SugarCRM Platform is ranked 9th in Marketing Automation with 11 reviews. Pardot is rated 7.8, while SugarCRM Platform is rated 7.0. The top reviewer of Pardot writes "The solution is stable and can be easily integrated with Salesforce, but it is not scalable, and the initial deployment is not easy". On the other hand, the top reviewer of SugarCRM Platform writes "User-friendly and allows for creating your own modules". Pardot is most compared with Oracle Eloqua, Marketo, Salesforce Marketing Cloud, Iterable and HubSpot Marketing Hub, whereas SugarCRM Platform is most compared with Salesforce Sales Cloud. See our Pardot vs. SugarCRM Platform report.

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    We monitor all Marketing Automation reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.