Compare Quantcast Q Platform vs. SmartyAds DSP

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Quantcast
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Overview

The Q Advantage
Our team has extensive expertise and experience in the practical application of Artificial Intelligence to the marketing ecosystem.
Internet-scale 1st Party Data

We have earned an invite-only live view into the audiences of digital media owners, big and small. We are trusted by marketers with a direct line of sight into their customer interactions, interests and trends.

This proprietary dataset’s characteristics - vast coverage, immense diversity, high arity, absolute freshness, coherence and fundamental provenance - are pertinent to a broad range of predictive modeling solutions.

Autonomous Predictive Modeling
We use machine learning to create granular, brand-specific predictive models. We do this at Universe Scale, yet with Atomic Models - every consumer, every brand, every outcome.

Real-time Scoring of Individuals
Our Live Models perceptively adjust to changing objectives, continually seek new signals and update their individual consumer-level predictions in real-time.

Integrated AI Optimization
A vertically integrated data and technology stack allows for rapid experimentation, testing, customization and continuous improvement of machine learning algorithms.

Our real-time advertising system elegantly weaves data, autonomous predictive modeling and AI optimization into a ‘set it and forget it’ solution that efficiently delivers business outcomes at scale.

Demand Side Platform
Maximize purchasing strengths with cross-channel traffic, memorable ad formats, and ultimately transparent advertising ecosystem.

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Sample Customers
BuzzFeed, Forbes, Kelloggs
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Quantcast Q Platform is ranked 9th in Advertisement Technology Platforms while SmartyAds DSP is ranked 22nd in Advertisement Technology Platforms. Quantcast Q Platform is rated 0.0, while SmartyAds DSP is rated 0.0. On the other hand, Quantcast Q Platform is most compared with The Trade Desk, whereas SmartyAds DSP is most compared with .

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