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Rubrik Logo
23,756 views|15,118 comparisons
98% willing to recommend
Zerto Logo
Read 234 Zerto reviews
10,524 views|5,722 comparisons
98% willing to recommend
Comparison Buyer's Guide
Executive Summary
Updated on Jul 19, 2023

We compared Rubrik and Zerto based on user reviews in five categories. We reviewed all of the data and you can find the conclusion below.

  • Features: Rubrik is praised for its automated policy enforcement and efficient ransomware detection. Users say Zerto offers excellent data protection, and it’s easy to create VMs. Zerto users also like its real-time replication features. Rubrik could expand compatibility with open-source databases, improve documentation, and strengthen its ability to back up remote sites. Zerto could improve cloud environment configuration, PowerShell scripting, and multi-site replication.

  • Service and Support: Rubrik customers appreciate the support team's expertise and fast response. Customers have generally had positive experiences with Zerto's customer service, noting their quick response times and ability to resolve issues. Some customers have encountered slower response times and needed to go through multiple levels of support to get their issues resolved.

  • Ease of Deployment: Rubrik's setup is simple, and users say the support team was available to assist as needed. The setup process for Zerto can be either simple or complicated, depending on the individual's experience with backup solutions.

  • Pricing: Some users find Rubrik's pricing expensive, but many say it’s justified by its encryption and security features. Rubrik's license includes both software and hardware without any additional costs. Zerto’s price tag is considered reasonable and in line with industry norms. Others said it was somewhat expensive but still worth the cost.

  • ROI: Rubrik provides peace of mind and some cost savings, but users say that quantifying the ROI is difficult. Zerto reduces risks while saving costs and time. It increases efficiency, ensures compliance, and helps businesses grow.

Comparison Results: Users like Rubrik’s advanced ransomware features, excellent support, and automated policy enforcement. However, some had issues with its remote backup abilities and high price tag. Zerto offers top-tier data protection, excellent customer service, and real-time replication, but some users say its cloud and multi-site functionality could be better.

To learn more, read our detailed Rubrik vs. Zerto Report (Updated: March 2024).
767,847 professionals have used our research since 2012.
Featured Review
Quotes From Members
We asked business professionals to review the solutions they use.
Here are some excerpts of what they said:
Pros
"Instant recovery of virtual machines allows for the restoration of services in minutes.""The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds.""When it comes to saving time managing our backups, Rubrik has saved us a lot of time compared to what we were using. It feels like it has saved us lifetimes of time because the process used to be difficult. It's not just the day to time savings. When something goes wrong, that's where the real time savings comes into play. We are able to get back to where we need to be more confidently and with much fewer steps.""The Auto-Snapshot SLA feature and recovery time are amazing. It took seven seconds to have a server back up and running in production from a total failure.""CloudOut, because only blocks are pushed after compression and deduplication, not raw sizing.""The fact that the API is so available to us with the playground — there's an internal and public playground — is also valuable. We can write API calls — and although I'm sure there's a way we could hurt the data — we write those calls with a lot of certainty that we won't be destroying anything. We write these API calls using really easy mechanisms and generate automation a lot faster.""What I like about Rubrik is that you can back up to the cloud. It is a different kind of backup where you're not archiving the tape. Rubrik is a physical appliance. It is a dedicated appliance to which you can back up, and you can also back up to another device. So, you can back up to Rubrik and then to another device. If you have more than one site, you can set up Rubrik on site A and also on site B. You can back up to the Rubrik on site A and then replicate that data to the Rubrik on site B.""Rubrik has led to improvement by reducing the amount of failed backups, leading to a reduced workload in IT operations."

More Rubrik Pros →

"I've been fortunate enough not to need to rely on Zerto in an actual disaster, but we do testing every year. Sometimes, it's multiple times annually or at the year's end. It takes the recovery workflow, which would normally take a lot of planning, and reduces that to just a few minutes.""Journaling is by far the most valuable feature. We have used it several times for customers who have gotten ransomware and had to do a rollback. Having the right time period was important. Some of them had their backups encrypted. So, they didn't encrypt the Zerto machine seven days previously, and we were able to bring that back up.""Most of the time, this is at least a two person job. We used to have three people doing it. Previously, when we had a disaster recovery drill, the way it worked was 12 of us would show up in the office on a Friday night and work overnight from 12:00 AM on Friday night to 8:00 AM in the morning on Saturday. Then, three of us would be working for four hours out of those eight or nine hours just getting applications up and running in Arizona. Now, for the disaster recovery drill, I just stay onsite to help and assist anybody else as they need during that time frame and my work is done in about a 30-minute time frame. This is compared to the four or five hours it used to take for the three of us to do it.""The ability to quickly bring up VMs within a test environment allows us to test our disaster recovery functions and ensures that they would function just as well in an actual disaster scenario.""Failover using Zerto is simply a one-button click, and it does everything else in restoring the VMs at a different datacenter (recovery site).""It is way faster than just manually moving VMDKs, etc. It saves hours of time and a significant amount of money.""In situations of failback or moving workloads, it saves us hours. If I were to have to move a four or five terabyte machine using something like VMware's virtual copy it has to install on the machine and copy the data over. Then it has to shut the machine down and do a final copy, which means there's a lot of downtime while it's doing the final copy.""It is very user-friendly. There is no wondering about what a feature does. It is easy to use."

More Zerto Pros →

Cons
"The reporting in the dashboard and reporting for extractions both need improvement. I would suggest making them easier to understand and use, not just out-of-the-box. We should also be able to customize them.""Could be improved from an analytics point of view.""There is always room for improvement with some shortcuts for the web interface. They could make it even more beautiful.""The recovery of Oracle databases is too complicated. It is not something that helps the DBA, the Database Administrator, but it should be done by the backup person like many other solutions. Everything is ready for the DBA to recover the database. It is a way of doing things, but I don't think you should give the backup people the ability to do it.""User interface could be improved.""Rubrik is expensive.""It needs more storage array integration options and an easier restore for files that download using a browser.""The functionality is missing, but they are very receptive to our thoughts and ideas."

More Rubrik Cons →

"In general, the solution is pretty good, but because it is geared toward simplicity, sometimes, when things go wrong, the answer is not very detailed so that things can be solved quickly. If things do go wrong, it does require a little bit deeper troubleshooting to resolve the issues. That's the only area where improvement could occur. There should be a little bit more details about if things go wrong, how to remedy them.""I would like Zerto to provide more detailed information when there is an issue.""When I have a technical question, it sometimes takes a while for tech support to respond.""When we are trying to upgrade any virtual machines, we have to stop the virtual machines that have been replicated in Zerto and then upgrade or update to the virtual machines onsite. Instead of having to do it manually, there should be some way of automating that particular function.""Whenever we do a failover, there's a confirmation box that shows up later. It's a little hard to see sometimes... A popup to continue would be a little bit better because then you're not sitting and waiting for something and it's already there.""We would like more mobile options. If we are at a restaurant or out and about in our normal daily lives, we would like to be able to interface via our mobiles.""Maybe the reporting for the failover test could be a little better.""The full site recovery is not up to SRM standards."

More Zerto Cons →

Pricing and Cost Advice
  • "When we compared the overall costs, Rubrik was cheaper because the engineering and operational side required FAR LESS dedication. So, all in all, they actually were cheaper than the competition."
  • "It’s simple, straightforward, and we were able to see 50% hard savings."
  • "The setup cost is a bit high, but the solution is an all-in-one solution."
  • "Rubrik is an all inclusive price. No additional implementation costs or licencing."
  • "The cost was less than our previous provider, and this is a much better product."
  • "Rubrik is not cheap. Hopefully, you can archive your data on cheap storage to keep the investment minimal."
  • "The product is not cheap, but for good reason. It simply works and is very fast."
  • "It is a great value, but its cost is still a bit high."
  • More Rubrik Pricing and Cost Advice →

  • "Pricing depends on your future growth. Start small and then scale up."
  • "Zerto’s licensing model has changed a bit over the last year and they are in alignment with others. It is pretty simple and more economical."
  • "Licensing is based on the number of VMs to replicate. The first thing should be to get the number of VMs to replicate based on your business needs."
  • "Licensing is VM based so you can buy packages or single VM. Price is not low but the power of application is high, so you will get your money back."
  • "It's a little bit expensive."
  • "We believe the pricing, setup costs, and licensing are easy to understand. The pricing seems very reasonable."
  • "The solution is very cost-effective and very easy to set-up but does not compromise on features."
  • "While we find the twenty-five VM license somewhat inflexible, the actual setup costs are minimal as the product is so easy to install."
  • More Zerto Pricing and Cost Advice →

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    Comparison Review
    Anonymous User
    Questions from the Community
    Top Answer:Veeam Backup & Replication provides an easy-to-set-up solution to the issue of data storage and recovery. Setting it up is a relatively simple affair. For the most part it prompts you from screen to… more »
    Top Answer:Rubrik simplifies our data backup and recovery processes significantly. It's very straightforward to use. We start by tagging through VMware, and everything tagged for Rubrik is backed up… more »
    Top Answer:Ik fluister:VM Host Oracle en DataGuard hebben we per toeval vervangen door Zerto :-) tijdens de Zerto implementatie en VPG werden de Host Data in write-ack Block-Level gerepliceerd. Qua licentie 1 =… more »
    Top Answer:Its ability to roll back if the VM or the server that you are recovering does not come up right is also valuable. You have the ability to roll back a few seconds or a few minutes. The rollback feature… more »
    Top Answer:The pricing is based on virtual machines. They need to do better in regards to their tiering pricing rather than one price per VM. A lot of times we have VMs that are lower tier, such as Tier 2 or… more »
    Ranking
    4th
    out of 133 in Backup and Recovery
    Views
    23,756
    Comparisons
    15,118
    Reviews
    13
    Average Words per Review
    521
    Rating
    8.5
    2nd
    out of 133 in Backup and Recovery
    Views
    10,524
    Comparisons
    5,722
    Reviews
    126
    Average Words per Review
    925
    Rating
    9.0
    Comparisons
    Also Known As
    Zerto Virtual Replication
    Learn More
    Overview

    Rubrik is a backup and recovery solution that can be used as a converged data management platform for physical, virtual, and hybrid environments. The solution works to protect your data and applications from ransomware, operational failures, and rogue employees, and also helps your organization simplify data management and accelerate cloud mobility. In addition, Rubrik is designed for cloud integration and infinite scalability to enable hybrid cloud for all enterprises.

    Rubrik’s software is also built to support most operating systems, databases, hypervisors, clouds, and SaaS applications, and the solution integrates with on-premises hardware if necessary.

    Rubrik Features

    Rubrik has many valuable key features. Some of the most useful ones include:

    • Instant recovery
    • Live-restore
    • Single console
    • Automatic incremental backups
    • Policy-driven automation
    • Instant search
    • Live Mount capability
    • Compliance and capacity customized reporting
    • Quick and efficient snapshots
    • Multiple backup destinations
    • Deduplication and file compression
    • Intuitive web interface
    • Good performance
    • Easy to use
    • Low maintenance
    • Flexible deployment

    Rubrik Benefits

    There are several benefits to implementing Rubrik. Some of the biggest advantages the solution offers include:

    • Single policy engine: Because Rubrik is policy-driven, it functions through a single policy engine that orchestrates service level agreements (SLAs) across the data lifecycle. Management is automated through one programmatic interface.
    • Customized reports: With Rubrik, you can create customized reports and utilize data visualizations.
    • Advanced security: Regardless of location, data remains secure in transit and at rest throughout its lifecycle, as it is stored and backed up.
    • Compliance: With Rubrik, you gain granular role-based access control while automating compliance reporting, which helps complete various industry and internal audits.

    Reviews from Real Users

    Below are some reviews and helpful feedback written by Rubrik users.

    PeerSpot user Chadd B., System Administrator at a manufacturing company, says, “The solution is easy to use with an intuitive web interface, helpful support, good performance, and saves us time. The most valuable feature is the Instant Recovery, where we can restore a VM or SQL database or any server or application, and have it up and running on their appliance within a few seconds. The VM backup and the SQL backup are blazingly fast for both backup and recovery.”

    A Storage Administrator at a healthcare company explains that the solution “Cut our backup management time significantly, and the near-instant recovery reduces our downtime. He also comments that “The scalability is wonderful. That is one of our biggest advantages with this.”

    Burhan S., Systems Engineer at Harvard University, mentions, "There is a live-restore feature, their Live Mount, and the way it works we can instantly recover a VM, a past backup, to be directly attached to our VMware environment. Rubrik will act as a disk for it. It's like an instant restore. Within a few minutes our VM is up and running. And then, if we want to restore it, we can just migrate it to our actual storage."

    Kevin M., Head Of Operations at University of Reading, states, “The solution’s SLA-based functionality means we don't have to manually manage backup windows, and recovery times have been notably reduced. Its web interface is really easy to use. It's just click and go. It's fast and intuitive. We've never had any problems in navigating.”

    Zerto, a Hewlett Packard Enterprise company, specializes in data protection and empowers customers to run a business by simplifying the protection, disaster recovery, and mobility of on-premises and cloud applications. Zerto uses advanced hybrid cloud IT technologies to recover and protect business-critical applications in on-premises and cloud environments, enabling them to deliver continuous service without compromising security. Zerto’s foundation is based on continual data protection (CDP) technology. Users can benefit from a single, unified, and automated recovery and data management experience across all virtualized or container-based workloads.

    Zerto's native clustering technology creates a resilient, fault-tolerant system that automates recovery of critical virtual machines while supporting software updates, new OS releases, and upgrades. With native clustering, a creation, migration, or deletion of a virtual machine is automatically replicated to all nodes in the cluster. This creates an automated failover and availability solution with the features of high-end dedicated servers running at a fraction of the cost.

    Zerto Features

    Zerto has many valuable key features. Some of the most useful ones include:

    • Continuous data security
      • Continuous replication
      • The industry's lowest RPOs and fastest RTOs
      • App and database protection and recovery on a granular level
    • Agility across hybrid and multi-cloud
      • Protection between clouds
      • Simple on-premises to cloud migration
      • User-friendly native cloud services
    • Simple to scale
      • Automation and orchestration are built-in
      • Cross-platform, multi-site analytics
      • Unified experience regardless of cloud
    • Software-based
      • Hardware, hypervisor, and cloud are all independent
      • No physical appliances
      • Future-proof

    Zerto Benefits

    • Robust disaster recovery: Continuous data protection enables recovery of entire clusters, multi-VM applications, or even a single server with the lowest RPOs and fastest RTOs. Zerto allows users to safeguard, manage, and recover all of their key digital assets, whether they’re recovering to a secondary location, the public cloud, or a managed service provider.
    • Constant backup: Instead of making backups every 12 or 24 hours, Zerto creates backups every 5-15 seconds. Zerto backup has no impact on production and eliminates the burden of micromanaging backup windows by using CDP instead of snapshots. Its backup provides immediate recovery of data, folders, or virtual machines (VMs) that are only seconds behind the original, which is a simple approach to completely avoid ransomware or erase inadvertent deletions.
    • Strong long-term retention: Send data to the cloud or a purpose-built storage appliance of your choice for months or years of retention. These long-term copies can be made from local backups or DR replicas, and they can be kept wherever is most convenient for your company. Its powerful indexing and search makes discovering and restoring data simple. For data you want to maintain but only use infrequently, use cost-effective cloud tiering to shift LTR copies from hot to cold to deep-freeze storage.

    Reviews from Real Users

    Zerto stands out among its competitors for a number of reasons. Two major ones are its disaster recovery abilities and its ease of use. PeerSpot users take note of the advantages of these features in their reviews:

    Justin C., Director of IT at Arnott Inc. writes of the solution, “If we had to deal with a ransomware event, Zerto would be one of the first things I would use, because it is going to be the fastest to restore data to a certain point. If there were a fire in our building, Zerto would be a big thing too, because we would shut down everything that's in our building… It's definitely going to be one of our prevalent DRBC layers of protection."

    Brad W., Vice President of Information Technology at a financial services firm, notes, “The file restoration is very helpful. They've improved it over the years to make it a lot more user-friendly and easy to do, which I appreciate. So, we use that quite a bit. The failover process is quite simple and intuitive. Even the configuration and setup are pretty easy to do.”

    Sample Customers
    Driscoll's, Red Hawk Casino, Davies Ward Phillips & Vineberg LLP, Wabash National, Chateau Ste. Michelle Wine Estates, Galliker Transport & Logistics
    United Airlines, HCA, XPO Logistics, TaxSlayer, McKesson, Insight Global, American Airlines, Tencate, Aaron’s, Grey’s County, Kingston Technologies
    Top Industries
    REVIEWERS
    University13%
    Comms Service Provider11%
    Financial Services Firm11%
    Healthcare Company10%
    VISITORS READING REVIEWS
    Computer Software Company13%
    Financial Services Firm11%
    Government10%
    Manufacturing Company8%
    REVIEWERS
    Financial Services Firm16%
    Insurance Company12%
    Healthcare Company10%
    Manufacturing Company8%
    VISITORS READING REVIEWS
    Computer Software Company18%
    Financial Services Firm10%
    Manufacturing Company8%
    Healthcare Company7%
    Company Size
    REVIEWERS
    Small Business24%
    Midsize Enterprise24%
    Large Enterprise53%
    VISITORS READING REVIEWS
    Small Business21%
    Midsize Enterprise16%
    Large Enterprise63%
    REVIEWERS
    Small Business23%
    Midsize Enterprise25%
    Large Enterprise52%
    VISITORS READING REVIEWS
    Small Business29%
    Midsize Enterprise15%
    Large Enterprise57%
    Buyer's Guide
    Rubrik vs. Zerto
    March 2024
    Find out what your peers are saying about Rubrik vs. Zerto and other solutions. Updated: March 2024.
    767,847 professionals have used our research since 2012.

    Rubrik is ranked 4th in Backup and Recovery with 82 reviews while Zerto is ranked 2nd in Backup and Recovery with 234 reviews. Rubrik is rated 9.2, while Zerto is rated 9.0. The top reviewer of Rubrik writes "Easy to use with minimal training required, innovative, good support". On the other hand, the top reviewer of Zerto writes "Gives us business continuity capabilities during hurricane season and in case of ransomware". Rubrik is most compared with Veeam Backup & Replication, Cohesity DataProtect, Commvault Cloud, Dell PowerProtect DD (Data Domain) and Azure Backup, whereas Zerto is most compared with Veeam Backup & Replication, VMware SRM, Dell RecoverPoint for Virtual Machines, Commvault Cloud and VMware Cloud Disaster Recovery. See our Rubrik vs. Zerto report.

    See our list of best Backup and Recovery vendors, best Cloud Backup vendors, and best Disaster Recovery (DR) Software vendors.

    We monitor all Backup and Recovery reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.