We performed a comparison between Salesforce Marketing Cloud and SAP CRM based on real PeerSpot user reviews.
Find out in this report how the two Marketing Management solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI."The ability to automate processes is one of the most valuable features of Salesforce. This sets it part from other systems. We use the journey builder to design a fully automated journey."
"Salesforce Marketing Cloud's integrations are seamless since it is a native application. It helps us with B2B and B2C send-outs and can handle large columns."
"We haven't had any issues with integration."
"Salesforce Marketing Cloud's journey builder is very easy to handle and quickly sets up a journey for clients who use a lot of communication."
"Salesforce allows for the integration of different data sources."
"Marketing Cloud offers a 360 customers experience as it integrates with Service Cloud and Sales Cloud, the CRM portion of Salesforce. The different platforms integrate easily which makes it easy to manage customer communication using a single point of truth."
"It is a stable solution...It is a scalable solution...I rate the technical support a ten out of ten."
"We have found the solution to be scalable."
"When we are using SAP CRM we receive more accurate results than using any other CRM system."
"I have found the sales reporting feature specifically useful as it provides reporting and visualization which helps in decision-making. I use this to understand where to improve, which in-turn, helps generate sales."
"The primary use case for us is lead creation and data management."
"The most important factor for recommending SAP CRM is its integration with the core SAP platform. Globally, most enterprises are using SAP as an ERP platform to manage their key business functions. SAP CRM has out-of-the-box integration with the core SAP platform. You can integrate your pre-sales and post-sales into the single platform on the SAP CRM very easily, and you can extend that CRM to your customers who can actually see what is happening to their orders—such as whether it is dispatched or not dispatched or at what stage it is—simply by logging onto the CRM platform."
"We like that this solution has made our whole accounting function paperless."
"SAP is very easy to use."
"The product integrates with third-party tools easily."
"The user interface is excellent."
"The UA could be better designed for a mobile connection."
"Marketing Cloud should change the script language that it uses because it's not good. It's tricky and difficult to develop."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"This solution could be more user-friendly."
"The quality of support for this solution has been decreasing over time and the support team are sometimes more focused on closing tickets that resolving issues. Often the support team is not well trained or aware of the new features or products released by Salesforce."
"The customization of Salesforce, a generic CRM software, has room for improvement."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"We have struggled to get resolution of support tickets from the Salesforce team."
"SAP CRM could improve by making the solution more current, it is out of date. There are no more updates for SAP CRM."
"Improvement is needed for SAP CRM's integration with Microsoft Teams and Outlook Its integration with Microsoft collaboration software, including Teams, Outlook, and SharePoint, is not very good. There are issues with synchronization between appointments in CRM and Outlook, as well as challenges with managing contacts, which creates problems."
"I think what needs to be improved is the solution for Brazil's organization."
"In the future, machine learning and artificial intelligence functionality need to be included."
"SAP CRM could improve by being easier to use and customer-friendly."
"Previously, the SAP CRM used to use simple servers, but now SAP uses HANA. The problem with the HANA databases is their interoperability with other solutions. SAP CRM could improve by working better with other solutions."
"We would like the coding system within this solution to be more straightforward when carrying out general entry tasks."
"The solution needs more flexible customization, tender request, and they need to think about some of the localization aspects."
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 50 reviews while SAP CRM is ranked 4th in Marketing Management with 38 reviews. Salesforce Marketing Cloud is rated 8.4, while SAP CRM is rated 7.6. The top reviewer of Salesforce Marketing Cloud writes "Easy to deploy, stable, and scalable". On the other hand, the top reviewer of SAP CRM writes "It integrates well with our existing solutions, so we can analyze the data for analytics, forecasting and modeling". Salesforce Marketing Cloud is most compared with Marketo, Oracle Eloqua, HubSpot Marketing Hub, Amazon Pinpoint and SAP Marketing Cloud, whereas SAP CRM is most compared with Microsoft Dynamics CRM, Salesforce Sales Cloud, Siebel CRM, Oracle CRM and Bitrix24. See our SAP CRM vs. Salesforce Marketing Cloud report.
See our list of best Marketing Management vendors.
We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
