Anonymous UserProduct Specialist at a tech services company
We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects."
"The solution is very, very scalable."
"The Journey Builder and the Email Studio features are most valuable."
"Email automation is most valuable."
"The solution is stable."
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with."
"The solution can be difficult to set up for non-technical individuals."
"We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good."
"The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."
"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive."
"We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."
Earn 20 points
SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.
Salesforce Marketing Cloud is ranked 1st in Marketing Management with 4 reviews while SAP CRM is ranked 4th in Marketing Management with 1 review. Salesforce Marketing Cloud is rated 8.6, while SAP CRM is rated 8.0. The top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". On the other hand, the top reviewer of SAP CRM writes "Scalable and stable with a good dashboard". Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub, whereas SAP CRM is most compared with Microsoft Dynamics CRM, SAP Marketing Cloud, Oracle CRM, Siebel CRM and SAS Customer Intelligence 360.
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