Compare SAP CRM vs. Salesforce Marketing Cloud

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Top Review
Find out what your peers are saying about SAP CRM vs. Salesforce Marketing Cloud and other solutions. Updated: September 2021.
535,544 professionals have used our research since 2012.
Quotes From Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros
"The most valuable feature is the 'Accelerators', which are expert-taught subject matter webinars on items such as personalization of emails and SMS to contacts and prospects.""The solution is very, very scalable.""The Journey Builder and the Email Studio features are most valuable.""Email automation is most valuable."

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"The solution is stable."

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Cons
"We would like an improvement to the 'Einstein Engagement Frequency'; the optimal range of emails that our subscribers will engage with.""The solution can be difficult to set up for non-technical individuals.""We need a development environment for Marketing Cloud. Currently, there is no development environment for this solution. Other Salesforce products, such as Sales and Service Cloud, have a development environment in which the developers can do some things and then post them in production. Currently, everything happens in the production for Marketing Cloud. There is only one environment, and the developers and the end-users have to work in the same environment, which seems to be challenging. If Salesforce can bring a developer environment for Marketing Cloud, it will be good.""The general setup and understanding of how to use it can be improved. There should be easier self-service for setting up dashboards. Currently, we have someone setting them up for us. I wish it was easier."

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"It can be a bit more user friendly, to be honest. Sometimes there are too many apps options. It should offer better UX (user experience) to make it easier to navigate and easier to use."

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Pricing and Cost Advice
"Its licensing is on an annual basis. Customers are okay with its licensing cost, and they don't find it expensive.""We did a yearly license. We negotiated and got a great deal. I don't think we would have gotten far with the regular price, but they negotiated, so it was worth that."

More Salesforce Marketing Cloud Pricing and Cost Advice »

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Questions from the Community
Top Answer: The solution is very, very scalable.
Top Answer: The pricing is reasonable. However, it depends on the particular customer. It depends on what their needs are and how much of the product they will use, et cetera. The pricing can also vary depending… more »
Top Answer: The product can improve security. If we can get better security on the cloud, it would be ideal. With the cloud, you don't need any infrastructure or any kind of end-user person. We'd like to increase… more »
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Ranking
1st
Views
6,148
Comparisons
5,253
Reviews
4
Average Words per Review
393
Rating
8.5
4th
Views
1,676
Comparisons
1,342
Reviews
1
Average Words per Review
418
Rating
8.0
Comparisons
Also Known As
ExactTarget
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Overview
Salesforce Marketing Cloud includes the set of marketing tools, built on a unified platform: Journey Builder, create 1-to-1 consumer journeys across all channels and departments. Email Studio, builds personalized email campaigns with the world's #1 email marketing platform. Salesforce DMP, capture and activate data from any source on a unified platform. Salesforce Data Studio, supports marketing with data from the premium data ecosystem. Social Studio listen, publish, and engage with your consumers across social media channels. Advertising Studio Target 1-to-1 advertising using your CRM data to acquire and re-engage consumers. Mobile Studio Personalize mobile interactions including SMS, push notifications, and group messaging. Interaction Studio Visualize, track, and manage realtime consumer experiences - driving valuable engagement at the right moment, just the way your audience prefers. And Pardot Unite marketing and sales on a single platform for B2B marketing automation.

SAP CRM provides marketing solutions for big data analytics, social media marketing, segmentation, multichannel campaigns, loyalty, and resource management.

Offer
Learn more about Salesforce Marketing Cloud
Learn more about SAP CRM
Sample Customers
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
Brau Union Osterreich AG, Nu Skin Enterprises Inc., AOK Bundesverband, RAK Ceramics, NHS 24, Wholesale Sports Outdoor Outfitters, FC Bayern Munchen AG, Tumi, The Kellogg Company, MVV Energie AG, Anglian Water Services, German Football Association (DFB), Nebraska Book Company Inc.
Top Industries
VISITORS READING REVIEWS
Computer Software Company42%
Comms Service Provider17%
Media Company6%
Financial Services Firm4%
VISITORS READING REVIEWS
Computer Software Company30%
Comms Service Provider29%
Energy/Utilities Company5%
Manufacturing Company5%
Company Size
REVIEWERS
Small Business25%
Midsize Enterprise50%
Large Enterprise25%
No Data Available

Salesforce Marketing Cloud is ranked 1st in Marketing Management with 4 reviews while SAP CRM is ranked 4th in Marketing Management with 1 review. Salesforce Marketing Cloud is rated 8.6, while SAP CRM is rated 8.0. The top reviewer of Salesforce Marketing Cloud writes "Good technical support, extremely good scalability and very stable". On the other hand, the top reviewer of SAP CRM writes "Scalable and stable with a good dashboard". Salesforce Marketing Cloud is most compared with Oracle Eloqua, Amazon Pinpoint, SAP Marketing Cloud, Adobe Campaign and HubSpot Marketing Hub, whereas SAP CRM is most compared with Microsoft Dynamics CRM, SAP Marketing Cloud, Oracle CRM, Siebel CRM and SAS Customer Intelligence 360.

See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.