Salesforce Marketing Cloud is a comprehensive marketing automation platform that enables businesses to create personalized and targeted marketing campaigns across multiple channels.
With its robust set of tools and features, marketers can easily manage and automate their email marketing, social media advertising, mobile messaging, and customer journey mapping.
The platform offers advanced segmentation capabilities, allowing marketers to segment their audience based on various criteria and deliver tailored messages to each segment.
Additionally, Salesforce Marketing Cloud provides powerful analytics and reporting features, enabling marketers to track the performance of their campaigns and make data-driven decisions.
With its user-friendly interface and seamless integration with other Salesforce products, Marketing Cloud offers a seamless and efficient marketing automation solution for businesses of all sizes.
SAS Customer Intelligence features include the following:
- Open data model - An open, customer-centric data model translates digital data into useful insights. And it can be combined with existing online and offline customer data.
- Dynamic data collection - A single line of HTML code in each web page enables dynamic data collection. Avoid form and field level tag maintenance while collecting every consumer interaction down to the keystroke on all your web properties.
- Post-data-collection contextualization - Contextualize data captured from all digital channels and devices.
- Anonymous behavior capture - Record the activities of everyone who visits your website over time whether identifiable or not. Once a visitor is identified, any previous anonymous behavior is assigned to that person automatically.
- Predictive models, forecasting and goal-seeking routines - Run analyses to determine which goal-seeking routine adjustments will result in better business goals.
- Dynamic content placement - Analytical procedures determine when and where to place personalized content onto web pages or in mobile applications to more effectively engage customers.
- Digital asset management - An interface lets to use, reuse and version rich media assets, and determine where they are most effective.
- Part of the SAS Customer Intelligence suite - SAS Customer Intelligence 360 solutions fully integrate with the rest of the SAS Customer Intelligence suite, it can analyze and execute marketing programs down to the individual customer level right out of the box within a unified environment.
American Express, Financial Conduct Authority, KPN, Merck KGaA, Peterborough City Council, The Chapar, ADP, Financial Times, Stanley Black & Decker, SureFlap, Western Union, Philips
89 Degrees, Akbank, Ateb, Caser Seguros, Ceska sporitelna, Chico's, China CITIC Bank, Chubb Group of Insurance Companies, Colruyt, Confused.com, Cosmos Bank, DeutschlandCard, Economia, EDF Energy, EDP Espana, Endesa, ERGO Insurance Group, FANCL Corp., Foxwoods Resort Casino, Fratelli Carli, Genting Malaysia Berhad, Gilt Groupe, Golfsmith International, Grameenphone, Grandi Navi Veloci, Harland Clarke, Harry & David, HDFC Bank, HP, Hyundai Securities, Idea Cellular, ING Belgium, Janssen Pharmaceuticals, Kansas Department of Wildlife and Parks, Kreditprombank, Lotte.com, Loyalty New Zealand, Manheim, Marktplaats.nl, Maruti Suzuki, Medibank, New Zealand Post, Oberweis Dairy, Orange Business Services, Organic, Orlando Magic, Photobucket, PITT OHIO, PosteMobile, PostFinance, PSKW, Raiffeisen Bank Austria d.d. Croatia, Raiffeisen Bank Belgrade, RWE Poland, Sanoma, Scotiabank, Securities and Exchange Board of India, Sejung, SGM Distribution, SM Marketing Convergence, Staples, Swinton Group, Swisscom, Telecom Italia, Telefonica O2, Telenor, Telus, Texas Parks and Wildlife Department, The Wine House, Thun, Transitions Optical, UniCredit Bank Serbia, Weve, Yapi Kredi, ZapFi
